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Case Study Of BC MOMA MADE BY MAX (XIAOQING) MA AAD 610 FALL TERM.

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Presentation on theme: "Case Study Of BC MOMA MADE BY MAX (XIAOQING) MA AAD 610 FALL TERM."— Presentation transcript:

1 Case Study Of BC MOMA MADE BY MAX (XIAOQING) MA AAD 610 FALL TERM

2 Brief Overview  The Broadway Cinematheque  Opened in 2009 Located in Beijing  The only art house cinema in Mainland China

3 Economic Scan  Broadway Circuit  EDKO Films Ltd.  The New Film Association  William Kong

4 Bonus on leasing  Unique Rental agreement with BC MOMA  A ￥ 10,000 rental fee /M  ≥ ￥ 10,000 box office income 30% bonus sharing

5 Box office records YearBox office record Number of audience Screenings 2010250,00007,10006200 2011350,000010,0006500 2012450,000013,0006700 2013500,000014,0007000

6 Promotion Opportunities  Online promotions  The coming events of international film festivals  An increase number of potential audience

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