1. Social Media as Viewed from the C-Suite

2. WELCOME! Andy Steggles President & Chief Social Strategist Higher Logic Andy Steggles President & Chief Social Strategist Higher Logicwww.higherlogic.com/andysteggles 2

3. WELCOME! Maggie McGary Association Social Media Manager Maggie McGary Association Social Media Managerhttp://maggiemcgary.com 3

4. AGENDA Social Media Stats Social Media Stats Evolution of Personal Social Evolution of Personal Social What is a Social Business? What is a Social Business? CEOs and Social Media CEOs and Social Media Recent Research Recent Research What’s in it For Me? What’s in it For Me? Emerging Business Opportunities Emerging Business Opportunities Questions Questions 4

5. SOCIAL NETWORKING STATS >1.5 billion social networking users globally >1.5 billion social networking users globally ─80% of all online users 70% of companies are using social technologies 70% of companies are using social technologies ─90% of which report some business benefit [ SOURCE: McKinsey Global Institute’s, “The Social Economy”, July 2012 ] 5

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7. SPEED OF TECHNOLOGY ADOPTION 7

8. SOCIAL “CONVERSATION” 8

9. SOCIAL BUSINESS—MORE THAN JUST A BUZZWORD 9

10. Social Media Touches All Departments HR—recruiting, social media policies for staff HR—recruiting, social media policies for staff Communications—web content, publications, marketing Communications—web content, publications, marketing Government affairs—lobbying, connecting Government affairs—lobbying, connecting Events—promotion, hybrid events Events—promotion, hybrid events Professional development Professional development Member services Member services PR/media PR/media 10

11. CEOs and Social Media Altimeter—The Evolution of Social Business—Six Stages of Social Business Transformation Altimeter—The Evolution of Social Business—Six Stages of Social Business Transformation ─The two most important criteria for a successful social business strategy are that it is clearly aligned with strategic business goals of an organization and has organizational alignment and support that enables execution of that strategy. The Community Roundtable—The Social Executive The Community Roundtable—The Social Executive ─There are three main reasons behind why executives adopt social technology: the fear of falling behind, to get work done and/or to build a culture of innovation. 11

12. Six Stages of Social Business Transformation Source: Altimeter 12

13. Stages of Executive Adoption Source: The Community Roundtable 13 Traits: -Do not see business value of social technologies -Typically delegates communication -Most interactions are scripted Traits: -Do not see business value of social technologies -Typically delegates communication -Most interactions are scripted Traditional Traits : -Curious -Mostly lurking -Starts to see it as multi-faceted -Occasional, not regular use -Doesn’t fully understand the importance of their network Traits : -Curious -Mostly lurking -Starts to see it as multi-faceted -Occasional, not regular use -Doesn’t fully understand the importance of their network Piqued Traits: -Understands the importance of their network -More regular usage -Trying different tools & techniques -Overwhelmed Traits: -Understands the importance of their network -More regular usage -Trying different tools & techniques -Overwhelmed Experimental Traits: -Streamlines engagement to 1- 2 networks -Replaces other communication channels -Spends some time pruning their network Traits: -Streamlines engagement to 1- 2 networks -Replaces other communication channels -Spends some time pruning their network Social Traits: -Change how they execute -Recognize more complex value flows (not just currency) -Understand critical role of collaboration and leadership to realize network advantages Traits: -Change how they execute -Recognize more complex value flows (not just currency) -Understand critical role of collaboration and leadership to realize network advantages Networked

14. What’s In It For Me? Linkedin Linkedin Networking Networking Connecting Connecting Living Resume Living Resume 14

15. EMERGING BUSINESS OPPORTUNITIES BUSINESSPERSONAL 15

16. THE SOCIAL QUADRANTS 16

17. PUBLIC SOCIAL NETWORKS 17

18. SOCIAL CRM 18

19. SOCIAL SOFTWARE IN THE WORKPLACE 19

20. EXTERNALLY FACING SOCIAL SOFTWARE 20

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23. THINK TANK How can in-person and online networking converge using mobile as the enabler? 23

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25. THE 2013 HIGHER LOGIC ENGAGEMENT SUCCESS KIT 25

26. Questions?

27. Resources Altimeter Group: The Evolution of Social Business: Six Stages of Social Business Transformation Altimeter Group: The Evolution of Social Business: Six Stages of Social Business TransformationThe Evolution of Social Business: Six Stages of Social Business TransformationThe Evolution of Social Business: Six Stages of Social Business Transformation The Community Roundtable: The Social Executive Case Study The Community Roundtable: The Social Executive Case StudyThe Social Executive Case StudyThe Social Executive Case Study Andy’s Blog Andy’s Blog Andy’s Blog Andy’s Blog Maggie’s Blog Maggie’s Blog Maggie’s Blog Maggie’s Blog Curated List of Articles Around CEOs & Social Curated List of Articles Around CEOs & Social Curated List of Articles Around CEOs & Social Curated List of Articles Around CEOs & Social

28. Andy Steggles andy@higherlogic.com Twitter: @asteggles Maggie McGary maggie@maggiemcgary.com Twitter: @maggielmcg