1. Welcome!

2. Today Narrowing the field Open Mic + pizza

3. Topic 2: Narrowing the Field How do you decide which idea to pursue?

4. Narrowing the field How do you sort through potential ideas? – Pick which feels best – Fight for your own ideas over others’ and go with whomever wins – Darts – Flip a coin – Structured evaluation and scoring

5. A great business idea has a combination of: Really big market Low capital requirements Clear value proposition High margins Sustainable competitive advantage

6. Really big market – lots of customers!

7. Low capital requirements

8. Clear value proposition

9. High margins

10. Sustainable competitive advantage

11. What is this?

12. Sustainable competitive advantage 1: patents

13. What is a patent?

14. Sustainable competitive advantage 2: scale

15. Sustainable competitive advantage 3: brand

16. Explicit Evaluation Criteria Really big market Low capital requirements Clear value proposition High margins Sustainable competitive advantage

17. Where the rubber meets the road Are claims backed up by data? Is the case presented coherently? Does the team have relevant experience and passion? Does this feel real, or just for show?

18. Open Mic!