1. Web 2.0: Making the Web Work for You, Illustrated Unit D: Perfecting Your Online Persona

2. Objectives Create your virtual self Ensure privacy Understand how the virtual world sees you Understand professional networking Choose professional organizations Work with blogs and microblogs Manage your e-portfolio Web 2.0: Making the Web Work for You, Illustrated

3. Creating Your Virtual Self Actions you take on the Internet create a virtual profile that others use to form their own opinion about you Elements of your e-persona   Email address   Profile photo   Social networks   Tweets and blogs Web 2.0: Making the Web Work for You, Illustrated

4. Creating Your Virtual Self Your email address   One address for friends and relatives   Another address for professional communication Your profile photo   Use discretion   Would you want a future employer to see this photo? Web 2.0: Making the Web Work for You, Illustrated

5. Creating Your Virtual Self Your social networks   When you have hundreds of friends, and allow all their friends access to your profile, you lose control of distribution of your words and images Web 2.0: Making the Web Work for You, Illustrated

6. Creating Your Virtual Self Your tweets and blogs   Carefully think through your posts   The Web has a long memory Web 2.0: Making the Web Work for You, Illustrated

7. Ensuring Privacy Control who can search for you and what they can see Control what information Web applications have access to Don’t post overly specific information about your activities Don’t post financial information on any site that is not secure Web 2.0: Making the Web Work for You, Illustrated

8. Ensuring Privacy Controlling your visibility on Facebook Web 2.0: Making the Web Work for You, Illustrated

9. Ensuring Privacy Controlling application and Web site access Web 2.0: Making the Web Work for You, Illustrated

10. Understanding How the Virtual World Sees You Research your online persona Tools available for a background check   Social and professional networking sites   Credit score   Google alert   Tools to search the deep Web (e.g., pipl.com, 123people.com, spokeo.com, intelius.com) Web 2.0: Making the Web Work for You, Illustrated

11. Understanding How the Virtual World Sees You Searching for people on the deep Web Web 2.0: Making the Web Work for You, Illustrated

12. Understanding How the Virtual World Sees You How tools use information   Cannot determine plausibility of information   Appear to offer a “free” service, but are free to use or sell information you provide Web 2.0: Making the Web Work for You, Illustrated

13. Understanding How the Virtual World Sees You How to handle damage control   Contact the Webmaster and request removal of the item   Use Report or Block feature to make a site aware of negative or inappropriate content   Hire a reputation management firm (fee-based service) Web 2.0: Making the Web Work for You, Illustrated

14. Understanding How the Virtual World Sees You What if someone is pretending to be me online?   Dealing with imposters can be difficult Web 2.0: Making the Web Work for You, Illustrated

15. Understanding How the Virtual World Sees You Deleting an imposter profile on MySpace Web 2.0: Making the Web Work for You, Illustrated

16. Understanding How the Virtual World Sees You A warning about posting photos and videos   It is difficult to remove media from the Web once it is there   Funny or offensive media can go viral, traveling around the world in minutes Web 2.0: Making the Web Work for You, Illustrated

17. Understanding Professional Networking Choose the professional networking site that works best for you Consider the cost   LinkedIn member service levels Web 2.0: Making the Web Work for You, Illustrated

18. Understanding Professional Networking Use a headline that makes you stand out   Be specific and to the point Remember that your profile is serious business   Use industry job titles, job descriptions, and vocabulary   Be specific enough to attract employers in your industry, but not so specific that it eliminates you from consideration Web 2.0: Making the Web Work for You, Illustrated

19. Understanding Professional Networking Don’t exaggerate   Be honest   Describe career goals   Build up your image by linking to reputable colleagues and professors and asking them to recommend you Web 2.0: Making the Web Work for You, Illustrated

20. Choosing Professional Organizations Services offered:   Membership   Training and development (e.g., webinars, teleseminars)   White papers and other publications   Networking   Job postings Web 2.0: Making the Web Work for You, Illustrated

21. Choosing Professional Organizations Student membership benefits of the IABC Web 2.0: Making the Web Work for You, Illustrated

22. Choosing Professional Organizations Mission statement of the IAEE Web 2.0: Making the Web Work for You, Illustrated

23. Choosing Professional Organizations A networking resource for physicians Web 2.0: Making the Web Work for You, Illustrated

24. Working with Blogs and Microblogs Determine your focus (e.g., corporate, editorial, entertainment)   Technorati lists blogs by category Web 2.0: Making the Web Work for You, Illustrated

25. Working with Blogs and Microblogs How do I find readers for my blog?   Post a link on your social networking site,   Send the link as a text message to your contacts   Include a link as part of your email signature   Post blog links on professional or student networks to which you belong Web 2.0: Making the Web Work for You, Illustrated

26. Working with Blogs and Microblogs Should I post a microblog?   Limited number of characters allowed; must be concise What blogging tools are available?   blogger.com (a Google site)   wordpress.com Web 2.0: Making the Web Work for You, Illustrated

27. Working with Blogs and Microblogs Starting a blog on WordPress Web 2.0: Making the Web Work for You, Illustrated

28. Working with Blogs and Microblogs Features of a successful blog   Visually pleasing   User-friendly   Easy to navigate   Combine text with photographs, video, and links to related sites   Well-organized and archived   Strong voice   Up-to-date and relevant Web 2.0: Making the Web Work for You, Illustrated

29. Working with Blogs and Microblogs Making your blog work for you   Some sites can earn you money Example: AdSense posts ads on your blog pages using contextual targeting and placement targeting   Every time a user clicks an ad from your site, you earn money   Use filters to control which ads appear on your blog Web 2.0: Making the Web Work for You, Illustrated

30. Managing Your E-Portfolio What will your home page look like?   First impressions count What links should your home page include?   Include a navigation bar with clearly defined buttons that take the user to pages of additional information Web 2.0: Making the Web Work for You, Illustrated

31. Managing Your E-Portfolio The e-portfolio of a writer and filmmaker Web 2.0: Making the Web Work for You, Illustrated

32. Managing Your E-Portfolio The e-portfolio of a visual artist Web 2.0: Making the Web Work for You, Illustrated

33. Managing Your E-Portfolio Posting copyrighted material   Your own work Include copyright status   For other people’s content Get their permission Comply with their license and terms of use Web 2.0: Making the Web Work for You, Illustrated

34. Managing Your E-Portfolio Update your portfolio   Whenever there has been a change in your work or school situation   If you have won an award or been given special recognition for an accomplishment Web 2.0: Making the Web Work for You, Illustrated

35. Cyberstalking Unwelcome feature of the Web   Ability to bully, stalk, or harass an individual online (cyberstalking, cyber bullying, and cyber harassment) Protect yourself by reporting the person who is stalking or harassing you For more information   http://www.wiredsafety.org Web 2.0: Making the Web Work for You, Illustrated

36. Summary Create your virtual self   Ensure that your online image isn’t distorted Ensure privacy   Take measures to determine who can search for you and what they can see   Limit access to your personal information by Web applications Use tools to track down, understand, and address the information available to anyone in the virtual world Web 2.0: Making the Web Work for You, Illustrated

37. Summary (cont’d) Understand professional networking   Local, global, or industry specific   Connections based on shared professions, industries, contacts, and goals   Find work, collaborate on projects, share information, and find potential employees Many professional organizations include Web-based memberships that let people meet and network with each other online Web 2.0: Making the Web Work for You, Illustrated

38. Summary (cont’d) Work with blogs and microblogs   Provide a different perspective on who you are, a perspective you have a great deal of control over   Remember that the effects of your online actions have no expiration date Manage your e-portfolio   Use your personal home page to post links to your online information Web 2.0: Making the Web Work for You, Illustrated