1. EU-FIN – European Union Fishing Network CONFERENCE: “Artisanal Fishing: from regulation to sustainable practice, a tourism opportunity” Implementing a Tourism Strategy for Artisanal Fisheries Vicente Pinto Vice Mayor of Municipality of Espinho Implementing a Tourism Strategy for Artisanal Fisheries Vicente Pinto Vice Mayor of Municipality of Espinho

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3. Project “Arte Xávega” Enhance that identity brand of the city Valuing the excellence of natural and cultural resources Promote entrepreneurship and cultural projects Promote the creation of a strategic product Promotion of Espinho cuisine. Creating a brand image for tourist package

4. Actions  Certification of "Fish from Espinho"  Development of specific signs for tourism orientation  Training actions  Tour guides  Restaurant owners (cook up fish dishes)  Awareness actions (involving the local community and fishing) and dissemination

5. Actions  Re-launch the canned brand Brandão Gomes & C.ª as a new brand of gourmet products  Xávega art Enrollment in the National Intangible Heritage inventory

6. Actions  Promotion of “Arte Xávega” and artisanal fisheries  Promotion of "Vareira" of Espinho  Promotion of the Municipal Museum of Espinho  Merchandising production  Visits to workshops of artisans  Workshops to strengthen the importance of fish consumption  Experiences of Xávega Art by tourists.

7. Annual event  Cultural event, with a strong focus on gastronomy  Historical Recreation  Research development at the level of costumes and drag techniques  Design of period costume  Creation of parallel activities (music, theater, dance)  Merchandising and event promotional media

8. Thank you