2. Creating Effective Tactics Action

4. Strategy Tactics

5. Campaign Strategy GOAL Tactic How we organize our tactics to meet a goal.

6. So, how do you create tactics that will help you meet your campaign goals ?

7. 1. 2.3. Design your tactic to fit the following criteria

8. 1. Design your tactic STRATEGIC: Goal

9. Design your tactic STRENGTHENS YOUR ORGANIZATION: 2. 1. STRATEGIC: Goal

10. Design your tactic DEVELOPS INDIVIDUALS: 3. STRENGTHENS YOUR ORGANIZATION: 2. 1. STRATEGIC: Goal

11. Strategic Strengthens OrganizationDevelops Individuals Sweet Spot

12. Case Study: Oprah Rally

13. Strategic Strengthens OrganizationDevelops Individuals Sweet Spot In what ways did this event meet our criteria?

14. Learning Teams

15. 1. Review your Theory of Change IF:THEN:

16. 2. Choose a Tactic Petition One basic way to get your message heard is to have supporters sign a petition about a certain issue. Boycott A boycott is a very effective way of targeting companies or businesses that are prohibiting you from reaching your goal. Boycotts can take many forms, but involve avoiding purchasing goods or services from a business, and encouraging others to do the same. Road tour Using caravans or road tours to spread the word about your issue is relatively resource-intensive, but they can be very rewarding. Party/Concert Music is a big part of our lives, and in the past it has provided a lot of the spirit for social change—it’s hard to imagine the civil rights movement without the freedom songs that helped give people courage and solidarity in the face of real brutality. Education Change often starts with first educating people about the issure. Giving a presentation or putting together a teach-in can be a downright radical act in some places in the world.

17. 3. Make your tactic better Strategic Strengthens OrganizationDevelops Individuals Sweet Spot

18. 4. Set Goals GOAL

19. 5. Create an Action Plan

20. Debrief: