1. Seppo Suominen Haaga-Helia University of Applied Sciences Helsinki, Finland 16th Annual International Conference on Sports: Economic, Management, Marketing & Social Aspects, 9 – 12 May 2016, Athens, Greece 1 Sports as a Cultural and Leisure- Recreational Activity

2.  Cultural taste from father, mother or both: the case of Finland  The main goal of this paper is to address the importance parents’ cultural taste in explaining the cultural participation among adults in Finland.  After controlling incomes, education, gender and age.  Due to model assumtions, a negative sign indicates positive impact on cultural consumption 16th Annual International Conference on Sports: Economic, Management, Marketing & Social Aspects, 9 – 12 May 2016, Athens, Greece 2

3. 3 Seppo Suominen Outcome REASON Art Gallery MoviesOpera Classical music MuseumTheater Rock music MusicalsSport Jazz music # significa nt Mother: Reading -0.450 *** -0.268 ** -0.127 (*) -0.228 ** -0.375 ** -0.365 *** -0.191 * 7 Mother: Classical music -0.642 *** -0.443 ** -0.582 *** -0.916 *** -0.860 *** -0.258 * 6 Father: Sport -0.185 * -0.183 * -0.200 (*) -0.199 * -0.172 (*) -0.238 * 6 Mother: Pop -0.315 * -0.303 * -0.333 * -0.217 * -0.243 ** 5 Father: Classical music -0.810 *** -0.587 *** -0.565 *** -0.652 *** -0.332 * 5 Mother: Visual art -0.812 *** -0.371 ** -0.451 *** -0.491 *** -0.781 *** 5 Mother: Movie -0.290 * -0.268 * -0.170 (*) -0.257 * 4 Father: Pop -0.226 * -0.321 ** -0.353 ** 3 Father: Visual art -0.762 *** -0.451 * +0.471 * 3 Mother: Sport +0.275 (*) -0.226 (*) -0.424 * 3 Father: Reading -0.245 * -0.142 (*) 2 Father: Movie -0.229 * -0.268 ** 2 # significan t 87766543 32

4. Conclusions  Sport exercising (at least 30 min so that you at least get out of breath or sweat?) is inherited from your parents: if your father or mother is/was active in sport exercising, then the probability is high that you are also active  Other leisure activities (visits to art galleries, movies, opera, classical music concerts, museum, theater, rock music concerts, musicals, jazz music concerts) are more inherited from your parents cultural habits (”was interested in reading, classical music, pop music, visual arts, movies)  jazz music, exercising sport and musicals are the most “individual” events 16th Annual International Conference on Sports: Economic, Management, Marketing & Social Aspects, 9 – 12 May 2016, Athens, Greece 4

5. Thank you for your attention 16th Annual International Conference on Sports: Economic, Management, Marketing & Social Aspects, 9 – 12 May 2016, Athens, Greece 5