1. Career Success in the Data Profession …in Turbulent Times 2011

2. Speaker Bio Karen López is a principal consultant at InfoAdvisors. She specializes in the practical application of data management principles. Karen is also the ListMistress and moderator of the Discussion Groups at www.infoadvisors.com and dm-discuss. She wants you to Love Your Data Career Success in the Data Profession 2

3. About this Presentation Your opinion counts Contributions are required Ask Questions at any time @datachick, with hashtag #SQRally Career Success in the Data Profession 3

4. Why This Topic? I want you to be successful Career Success in the Data Profession 4

5. POLL: Who Are You? Career Success in the Data Profession 5

6. Agenda 1.Demonstrating your expertise 2.Building a portfolio of your success stories 3.Getting others to sell your skills and business value 4.Building & extending your data management skill set 5.10 Steps to highlighting you and your work Career Success in the Data Profession 6

7. Demonstrating Your Expertise Career Success in the Data Profession 7

8. What is This? Career Success in the Data Profession 8

9. Got Procs? Create Procedure GetSalesById ( @Id int, @Sales money OUTPUT ) As SELECT @Sales = sales FROM sample WHERE id = @Id Create Procedure GetNameInfoById ( @Id int ) As SELECT first_name, last_name FROM sample WHERE id = @Id Career Success in the Data Profession 9

10. Building a Portfolio of Your Success Stories Business Value Questions –What is your Social Proof –What does the product help the Customer do? Who is the Customer? –What’s the Metaphor? –What’s the Big Problem or Opportunity? –What is your current Traction? –What is your Team’s past Success? –Why are you bothering to Explain? –What is your Call to Action? http://Blogs.harvardbusiness.org/nivi/2009/04/how-to-write-an-elevator- pitch.html Career Success in the Data Profession 10

11. Getting Others to Sell “You” Career Success in the Data Profession 11

12. Recommendations

13. Career Success in the Data Profession 13

14. Career Success in the Data Profession 14

15. 10 Steps to Highlighting You and Your Work Be Your Own Chief Marketing Officer Career Success in the Data Profession 15

16. Recruit Sales Staff Career Success in the Data Profession 16

17. Be a Sales Person for Others Career Success in the Data Profession 17

18. Network When You Don’t Need To Career Success in the Data Profession 18

19. Engage, Don’t Just Join Career Success in the Data Profession 19

20. Quality over Quantity Career Success in the Data Profession 20

21. Be a Portfolio Manager Career Success in the Data Profession 21

22. Collect Metrics

23. Think Across and Down The Zachman Framework Career Success in the Data Profession 23

24. (Re)Examine Your Definition of Work Career Success in the Data Profession 24

25. Summary 1.Be your own chief marketing manager 2.Recruit sales staff 3.Sell for others 4.Network when you don’t need to 5.Engage, don’t just join Career Success in the Data Profession 25

26. Summary 6.Quality over quantity 7.Be a portfolio manager 8.Collect metrics 9.Think across and down the Zachman Framework 10.(Re)examine your definition of work Career Success in the Data Profession 26

27. Karen@InfoAdvisors.com Thank You! Feedback, questions, comments are always appreciated. http://www.speakerrate.com/karenlopez http://blog.infoadvisors.com Career Success in the Data Profession 27

28. Please Complete the Evaluation Form Pick up your evaluation form: In each presentation room Drop off your completed form Near the exit of each presentation room At the registration area Presented by Dell Career Success in the Data Profession 28

29. THANK YOU! For attending this session and PASS SQLRally Orlando, Florida Session Code | Session Title 29 Presented by Dell