1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved Sebatian Preußer | Team Lead – Client Services Enhanced Viewability

2. © 2010 MediaMind Technologies Inc. | All rights reserved New Viewability Offering

3. © 2012 MediaMind | A division of DG | All rights reserved Viewability – Reminder What is considered a viewable ad? In MediaMind’s viewability offering, an ad is viewable to the user when it is served above the fold, or served below the fold and the page is scrolled down.

4. © 2012 MediaMind | A division of DG | All rights reserved First Viewability Offering – A Reminder The following viewability metrics were available in the Delivery Summary report, Custom Report Builder and Campaign Summary Presentation: ▸ Visible Impressions: The number of impressions served above the fold and/or viewed below the fold by scrolling down. ▸ Visible Impressions Rate: The percent of impressions viewed out of the measured impressions for viewability evaluation purposes. ▸ Recordable Impressions Rate: The percent of impressions successfully recorded for viewability evaluation purposes out of served impressions.

5. © 2012 MediaMind | A division of DG | All rights reserved New Viewability Offering Feature: ▸ MediaMind now calculates ad viewability based on how much of an ad is viewable and for how long. ▸ MediaMind now complies with the IAB 3MS initiative.

6. © 2012 MediaMind | A division of DG | All rights reserved New Viewability Offering Benefits: ▸ See just how many of your served ads were actually viewable and experienced. ▸ Gain increased insight into your media buy and creative based on ad viewability. Example: ▸ A high number of impressions with low viewability might not be as effective as a lower number of impressions with high viewability.

7. © 2012 MediaMind | A division of DG | All rights reserved New Viewability Offering (cont’d) ▸ Custom agency and advertiser thresholds for viewability metrics and quality ▸ Updated and new viewability metrics ▸ New Enhanced Viewability report ▸ Support for friendly and unfriendly IFrames when integrated with the publisher ▸ New HTML5 support across devices ▸ Viewability for In-Stream ads with UIF plug-in Let’s take a look…

8. © 2012 MediaMind | A division of DG | All rights reserved New Viewability Offering (cont’d) You can select between two viewability modes: 1.Basic Viewability: Includes new basic viewability metrics which appear in the Delivery Summary. These metrics are based on your agency’s viewability thresholds for ad duration and surface area. Note: MediaMind’s default viewability thresholds are 50% for ad surface area and one second for ad duration, which are consistent with current IAB guidelines.

9. © 2012 MediaMind | A division of DG | All rights reserved New Viewability Offering (cont’d) 2.Enhanced Viewability: Includes additional new viewability metrics that appear in the Enhanced Viewability report. You can also select advertiser-specific thresholds for ad duration and surface area. Notes: MediaMind’s default viewability thresholds are 50% for ad surface area and one second for ad duration, which are consistent with current IAB guidelines. The two modes entail different costs.

10. © 2012 MediaMind | A division of DG | All rights reserved New Viewability Offering Delivery Summary Report ▸ You can now see the following viewability metrics in the Delivery Summary report for accounts with Basic Viewability or Enhanced Viewability: MetricNew?Description Recordable Impressions Rate No The percent of impressions successfully recorded for viewability evaluation purposes out of served impressions. Note: Not all impressions can be recorded successfully. For example mobile and certain IFrame configurations cannot be recorded. Viewable Impressions Rate (Agency) Replaced Visible Impressions Rate The percent of viewable impressions based on agency viewability thresholds, out of recordable impressions. Surpassed Viewability Quality YesA yes/no value indicating whether the viewability Rate surpassed your viewability Quality Rate threshold. Total viewable Impressions (Agency) Replaced Visible Impressions The number of viewable impressions measured based on agency viewability thresholds. Note: Past data is automatically migrated to the new metrics.

11. © 2012 MediaMind | A division of DG | All rights reserved New Viewability Offering Enhanced Viewability Mode ▸ You can compare “benchmark” thresholds at the agency level to thresholds you define for each individual advertiser. ▸ You can access the new Enhanced Viewability report from under Agency Reports:

12. © 2012 MediaMind | A division of DG | All rights reserved New Viewability Offering Enhanced Viewability Mode In the Enhanced Viewability report, you can see metrics for viewable impressions reflecting thresholds defined both at the agency level and at the advertiser level. For example: ▸ For a complete list of metrics in the Enhanced Viewability report, click here.click here MetricDescription CTRv (Agency) The percentage of total clicks out of viewable impressions based on agency viewability thresholds. Calculation: CTRv (Agency) = Total Clicks / viewable Impressions (Agency). Average viewability Duration (Agency) The average amount of time the ad was viewable based on agency viewability thresholds.

13. © 2012 MediaMind | A division of DG | All rights reserved New Viewability Offering The New Viewability Offering Summary ▸ The following table highlights the two viewability modes: Basic ViewabilityEnhanced Viewability MetricsTotal Viewable Impressions, Recordable Total Viewable Impressions, Duration, Cost Metrics, etc. ThresholdsAgency-LevelAgency-Level and Advertiser-Specific ReportingDelivery SummaryEnhanced Viewability

14. © 2012 MediaMind | A division of DG | All rights reserved Viewability Setup

15. © 2012 MediaMind | A division of DG | All rights reserved New Viewability Offering Basic and Enhanced Modes – Setup 1.Select a viewability mode and define agency thresholds under Account Settings > Analytics Settings > Viewability Data Collection.

16. © 2012 MediaMind | A division of DG | All rights reserved New Viewability Offering Basic and Enhanced Modes – Setup (cont’d) 2.Select Basic Viewability or Enhanced Viewability for all advertisers. 3.Enter your agency’s thresholds for viewable impressions and viewability metrics: ▸ Minimum Surface: The percentage of the ad area required for an impression to be counted as viewable. ▸ Minimum Duration: The number of seconds the Minimum Surface must appear for an impression to be counted as viewable. ▸ Viewability Quality Rate: The minimum Viewability Rate required for Surpassed viewability Quality. Important: Changes to the account viewability settings affect all of the advertiser settings for that account.

17. © 2012 MediaMind | A division of DG | All rights reserved New Viewability Offering Note: You can define different viewability settings for each advertiser. 5.Here, too, you can select basic or enhanced viewability data. Thresholds for the agency account Thresholds for the specific advertiser Basic and Enhanced Modes – Setup (cont’d) 4.For Enhanced Viewability, you can define thresholds for each advertiser. You can find the settings in the advertiser settings, under Setup > Analytics > Viewability Data Collection.

18. © 2012 MediaMind | A division of DG | All rights reserved New Viewability Offering Notes ▸ In some cases, MediaMind cannot determine whether an ad impression was viewable. These impressions are not counted as recordable impressions. ▸ Viewability data is not collected for the following ad formats: In- Stream (excluding UIF), Mobile, Tracking pixel, Pop-up banners, Window ads and ads served in IM applications. ▸ A note in the Delivery Summary reports and in the Enhanced viewability report indicates from which date viewability data has been collected. ▸ Viewability data is not collected automatically. Please contact your client services representative to enable this feature.

19. © 2012 MediaMind | A division of DG | All rights reserved Additional Information ▸ For additional information, contact your Client Services Manager. ▸ For detailed examples and step-by-step instructions, please see our Online Help.Online Help ▸ For video tutorials and other training materials, visit our Training Zone.Training Zone

20. © 2012 MediaMind | A division of DG | All rights reserved Thank you!

21. © 2012 MediaMind | A division of DG | All rights reserved New viewability Offering New Viewability Offering Metrics Surpassed Viewability Quality Recordable Impressions Rate Total Viewable Impressions Viewability Rate CTRv (CTR for viewable impressions) Average Viewability Duration Average Viewable Surface Area Average Screen Share Cost per Viewable Second eCPMv (effective CPM for viewable impressions) Viewable Media Cost Non- viewable Media Cost vCPC (effective CPC for viewable impressions) vCPA (effective CPC for viewable impressions) Indicates metrics that reflect agency-level thresholds, and, in the Enhanced viewability offering, are also available for advertiser-specific thresholds.