1. SPRING CAMPAIGN THEMES Your destination in March – May 2017

2. Romantic breaks in Spring Please include, where possible, the below key search terms within your content: – Romantic weekend breaks – Rural retreats – Weekend Country breaks – Romantic things to do What we would like from you? – We want your content to create a sense of new beginnings with a Spring romance – good ideas for first weekend breaks away? Hotels with unique features like outdoor roll top baths / hot tubs. – Ideas for saucy weekends away to spice up your relationship – this is frequently searched for and the below blog post is our most regularly visited – https://www.visitengland.com/blog/romantic-ideas/may-2014/delightfully-dirty- weekends-away-coupleshttps://www.visitengland.com/blog/romantic-ideas/may-2014/delightfully-dirty- weekends-away-couples

3. City breaks in Spring Please include, where possible, the below key search terms within your content: – City breaks – Sunday markets – Cities to visit in England – English Cities – Neighbourhoods What we would like from you? – Are there any new and interesting / unusual attractions that have opened in your city in the last 12 months? Heritage attractions that have reopened after a refurbishment? – Scenic city parks that are great for spring walks?

4. Foodie breaks in Spring Please include, where possible, the below key search terms within your content: – best food – best restaurants – places to eat – quirky restaurants – Traditional English food What we would like from you? – The best weekend food markets selling seasonal produce? – New spring food festivals – Are there any seasonal food or drink trails or food safaris taking place? – Vineyard tours with wine tasting

5. Family breaks in Spring Please include, where possible, the below key search terms within your content: – family holidays – child friendly holidays – theme park breaks – things to do with kids – places to go with kids – attractions in England – pet friendly holidays – dog friendly holidays – UK school holidays What we would like from you? – Easter family break ideas – are there any hotels, attractions, tour groups organising Easter specific activities such as Easter egg hunts, etc? – Farm stays in the countryside where children can help / how to look after the animals – Any new family friendly attractions opening or are reopening after a period of refurbishment?

6. Lifestyle in Spring Please include, where possible, the below key search terms within your content: – group holidays – relaxing holidays – indulgent escapes – luxury holidays – working holidays – volunteering holidays – conservation holidays What we would like from you? – Authentic experiences that will give you a fresh start in spring, such as vintage dance classes, yoga retreats, painting holidays, weekend astronomy courses / stargazing weekends, photography courses – Group holiday ideas – hire a cabin or a hobbit hole in the woods for the weekend, glamping holidays, group classes in baking, writing, etc – Indulgent spa breaks to rejuvenate and renew after a long winter – Conservation holidays

7. Events in Spring Please include, where possible, the below key search terms within your content: – events in March – festivals in March – events in April – festivals in April – events in May – festivals in May What we would like from you? – What are the big events that are taking this springtime in your destination –music and film festivals to sporting events, cultural celebrations, food & drink events. Any new quirky events taking place?

8. Cultural breaks in Spring Please include, where possible, the below key search terms within your content: – cultural holidays – cultural activities – theatre trips – weekend theatre breaks – museums – best nights out in UK – public art – sculpture gardens What we would like from you? – What’s new and exciting from an ‘arts & culture’ perspective? Is there a new gallery or museum opening – or maybe a redevelopment of an old venue? An interesting venue with a strong arts offering in the springtime. – Are there any outdoor sculpture trails or outdoor art exhibitions taking place, or outdoor sculpture parks like Sculpture by the Lakes in Dorset (pictured)

9. Rural Escapes in Spring Please include, where possible, the below key search terms within your content: – English countryside or England countryside – Best villages in UK, places to visit in UK – canal boat holidays or boating holidays – English wildlife – national nature reserves – country parks – English gardens What we would like from you? – Picturesque villages and classic English settings to explore with friends, family or your other half. What villages are more scenic in the spring? – Spring time walks - are there fields that come alive with pretty blooms in the spring, such as lavender, daffodil or bluebell fields? – Country parks with blossoming spring trees (cherry blossoms for example) for sunny afternoon strolls

10. Coastal breaks in Spring Please include, where possible, the below key search terms within your content: – Seaside – seaside holidays or coastal holidays – beaches in England or English beaches – sandy beaches in England – English islands – coastal towns or English coastal towns – coastal villages – fishing villages in England – seaside resorts or seaside resorts in England or English seaside resorts What we would like from you? – Seaside towns and coastal village escapes – what sights can you see and where is best to visit? – Are there places to go wildlife spotting? – Coastal paths with beautiful coastal views for spring time walks, and best places to catch the sunset followed by an evening in the local pub

11. Activity holidays in Spring Please include, where possible, the below key search terms within your content: – activity holidays – adventure holidays – outdoor activities – boating holidays or narrowboat holidays – Hiking, walking holidays – mountain biking, cycling holidays or cycle touring – horse riding holidays – country pursuits or country sports – water sports, kitesurfing, water sports holidays – rock climbing, extreme sports, indoor activities for kids, rainy day activities, wet weather activities What we would like from you? – Now the days are longer, what activities can be done in the great outdoors to work of the winter stodge – wild swimming, cycling tours, yoga on the beach?

12. Budget breaks in Spring Please include, where possible, the below key search terms within your content: – cheap weekend breaks – cheap holidays in uk – cheap uk breaks – free things to do – free museums – cheap things to do What we would like from you? – What are the most scenic picnic spots and unusual camping locations in your region? – Best spring walks in woods carpeted by bluebells and fields strewn with lavender – Interesting historic / mythological / sculpture trails you can enjoy on foot or by bike like the Isle of Wight Troll Trail – Quirky hostels for budget city breaks – Break ideas for families, groups or couples on a budget

13. Heritage breaks in Spring Please include, where possible, the below key search terms within your content: – heritage attractions / historic england / historic towns in england – steam railways / transport museums / industrial heritage – myths and legends / famous myths – english castles / historic houses / castle breaks – royal family / military museums / english cathedrals – monasteries / archaeological sites / roman sites in england – famous monuments / national treasures / historic sites – world heritage sites / unesco sites in England What we would like from you? – Highlight why historic houses, castles and places of historical interest are particularly appealing in this season – are there any you can stay at? – Are there special events/programmes/activities/ demonstrations etc? – Is there a castle/stately home with grounds filled with blooming spring flowers, or play areas/mazes, zoos?