1. © 2009 VMware Inc. All rights reserved Confidential VMware – The Journey to the Cloud Richard Stinton Senior Enterprise Cloud Architect – EMEA rstinton@vmware.com

2. 2 Confidential Top Priorities for CIOs Source: Gartner CIO study, Q4 2009

3. 3 Confidential The “Cloud” – all hype? Existing Datacenters Existing Applications Enterprise Challenges Deliver more business value, move faster Spend less on “plumbing” Maintain secure, compliant environment Constrained by need to leverage legacy apps Vendor consolidation Enterprise Challenges Deliver more business value, move faster Spend less on “plumbing” Maintain secure, compliant environment Constrained by need to leverage legacy apps Vendor consolidation Infrastructure Renters IaaS Platform Renters PaaS Application Renters SaaS “The Siren’s Song” Everything you need, available on-demand, at a fraction of the cost Just incompatible - and as yet unmanageable, and unsecure “The Siren’s Song” Everything you need, available on-demand, at a fraction of the cost Just incompatible - and as yet unmanageable, and unsecure

4. 4 Confidential Yet it can’t be ignored Existing Datacenters Existing Applications Enterprise Challenges Deliver more business value, move faster Spend less on “plumbing” Maintain secure, compliant environment Constrained by need to leverage legacy apps Vendor consolidation Enterprise Challenges Deliver more business value, move faster Spend less on “plumbing” Maintain secure, compliant environment Constrained by need to leverage legacy apps Vendor consolidation Infrastructure Renters IaaS Platform Renters PaaS Application Renters SaaS “The Siren’s Song” Everything you need, available on-demand, at a fraction of the cost Just incompatible - and as yet unmanageable, and unsecure “The Siren’s Song” Everything you need, available on-demand, at a fraction of the cost Just incompatible - and as yet unmanageable, and unsecure It allows CEO’s & CIO’s to ask new “unfair” (but searching) questions. E.g. I read that: Google only needs 1 admin for 5,000 servers, why do we need so many staff? I see that Amazon will: Rent me a virtual machine for 2c per hour, what does it cost us for a server? Why so much? Rent me triply-replicated storage for $1.80/GB/year, what does it cost us for our storage? Why so much? Etc. It allows CEO’s & CIO’s to ask new “unfair” (but searching) questions. E.g. I read that: Google only needs 1 admin for 5,000 servers, why do we need so many staff? I see that Amazon will: Rent me a virtual machine for 2c per hour, what does it cost us for a server? Why so much? Rent me triply-replicated storage for $1.80/GB/year, what does it cost us for our storage? Why so much? Etc. External Cloud & SaaS usage is inexorably spreading into organizations: People will find ways to scratch their itches External Cloud & SaaS usage is inexorably spreading into organizations: People will find ways to scratch their itches It is incubating new architectures will have significant impact on the enterprise It is incubating new architectures will have significant impact on the enterprise

5. 5 Confidential Existing Datacenters Existing Applications Infrastructure Renters IaaS Platform Renters PaaS Application Renters SaaS The Challenge for IT and IT Vendors: “IT as a Service” New Devices Stitch all this together into a coherent, secure compliant whole

6. 6 Confidential Cloud Computing Characteristics Cloud Computing is an approach to computing that leverages the efficient pooling of on-demand, self-managed virtual infrastructure, consumed as a service. Pooling From machines to on-demand, highly elastic resource pools Zero-touch Infrastructure Policy-driven automation of provisioning, deployment and management Self-Service Easy access with policy- based provisioning and deployment Control Application-aware infrastructure with built-in availability, scalability, security and performance guarantees Open & Interoperable Application mobility between clouds, based on open standards Leverage Existing Investments Benefits of cloud computing to existing applications and datacenters Efficiency thru Utilization and Automation Agility with Control Freedom of Choice

7. 7 Confidential Choice - Flexible Cloud Deployment Models Cloud Service Providers Enterprises Private Cloud Operated solely for an organization, typically within the firewall Low total cost of ownership Greater control over security, compliance, QoS Easier integration Support existing applications Hybrid Cloud Composition of 2 or more interoperable clouds, enabling data and application portability VMware focus to deliver the best of both worlds Public Cloud Accessible over the Internet for general consumption Low acquisition costs Less administrative burden On-demand capacity Limited offerings

8. 8 Confidential VMware’s Commitment to Open & Interoperable OVF Public Clouds Private Cloud

9. 9 Confidential Delivering the Hybrid Cloud Fully Virtualized Resources Virtualized, shared pools of server, storage, and network resources Policy-driven Management Standardized Service Delivery Standardized services and service level definitions with automated service delivery Multi-Tenant IT Control IT control through roles, rights, quotas and leases Multi-tenant security control Central catalog of vApps and media Self-Service User Access Self-service user access Access through same UI and API Cloud Infrastructure (vSphere) Infrastructure Management (vCenter Management Suite) Cloud Management (vCloud Director, vCenter Chargeback, vShield Edge) vCloud Director UI vCloud API Private Clouds Cloud Infrastructure (vSphere) Infrastructure Management (vCenter Management Suite) Cloud Management (vCloud Director, vCenter Chargeback, vShield Edge) vCloud Director UI vCloud API Public Clouds

10. 10 Confidential Cloud Benefits

11. 11 Confidential Datacenter of the Future

12. 12 Confidential Enterprise VMware vCenter : Policy-based Management & Automation VMware Open Cloud Infrastructure & Services VMware vSphere: Platform for Cloud Infrastructure Other Clouds Private Cloud VMware Open Public Cloud Public Cloud Core IT Services via Virtual Appliances Zimbra File/ Print Directory IaaS PaaS SaaS vCloud Partners Application Platform for the Cloud SpringSource RabbitMQ Redis TBD… Gemstone

13. 13 Confidential vCloud – Building the Public Cloud Ecosystem Choice vCloud Initiative  Across internal and external clouds  1700+ service providers  New cloud services: Verizon, Terremark, Savvis, AT&T, Telefonica, COLT, Hosting.com, Opsource, Alphawest, and many more  vCloud Express 13 Enterprise Ready Broad Application Compatibility  Optimized for new and existing applications  No need to rewrite or re- implement your applications  Proven robust platform used by 160K+ customers  Policy-based management, SLA, security, high availability for the cloud

14. 14 Confidential SpringSource  SpringSource = Spring #1 enterprise Java programming model 3 million Java developers 83% of orgs w/large development teams 50% of apps on Oracle, IBM app servers  SpringSource = Tomcat #1 Java application server  SpringSource = Enterprise OSGi Next-generation of server modularity  SpringSource = Groovy & Grails #1 dynamic language for JVM Java’s answer to Ruby on Rails  SpringSource = Apache HTTP #1 Web server  SpringSource = Hyperic Leader in open source management VMware provides the best way to deploy Spring, Tomcat, Apache, Groovy/Grails in the Cloud -- Simple Integrated Deployment Blueprints and Management

15. 15 Confidential Flexibility to Choose Application Cloud Deployment Model Enterprise Datacenter Enterprise Datacenter Cloud Service Provider Cloud Service Provider vSphere vCloud Director vSphere vCloud Director SpringSource Platform Private Cloud VMware Virtualized Public Cloud Other Public Cloud Other Cloud Provider Other Cloud Provider Other Cloud Platforms Other Cloud Platforms Deployment Policy Your Java Spring App Deployment Policy Your Java Spring App Deployment Policy Your Java Spring App

16. 16 Confidential

17. 17 Confidential Open PaaS http://www.vmforce.com VMware and Google join forces to ensure cloud portability

18. 18 Confidential Developing for the Cloud (Custom Apps + SaaS) Enterprise Java Enterprise Java Cloud PHP Cloud PHP.Net Cloud.Net Python Cloud Django Python Ruby On Rails Ruby On Rails Ruby Cloud VMware vSphere+vCenter Open APIs to enhance any application framework Data Access Scale on demand Auto-Deployment New Opportunities in Middleware

19. 19 Confidential App SLAs App SLAs VMware PaaS Java Cloud Java Cloud Ruby Cloud Ruby Cloud PhP Cloud PhP Cloud Python Cloud Python Cloud VMware PaaS Java Cloud Java Cloud Ruby Cloud Ruby Cloud PhP Cloud PhP Cloud Python Cloud Python Cloud App SLAs App SLAs VMware PaaS Java Cloud Java Cloud Ruby Cloud Ruby Cloud PhP Cloud PhP Cloud Python Cloud Python Cloud App SLAs App SLAs End Goal: Enabling “Cloud-Ready” Applications Common Programming Model Common Deployment Approach Common Application Management New Forms of Security and Compliance Common Programming Model Common Deployment Approach Common Application Management New Forms of Security and Compliance

20. 20 Confidential The end result  IT Consumed as a Service Efficient pooling of on-demand, self managed virtual infrastructure Dynamic Infrastructure, Application Platform, Software as a Service Operated internal, externally or both Freedom of choice, Peace of mind

21. 21 Confidential Thank You rstinton@vmware.com