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Process of mapping between two different conceptual domains.

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Presentation on theme: "Process of mapping between two different conceptual domains."— Presentation transcript:

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2 Process of mapping between two different conceptual domains

3 Target »topic or concept you want to describe through the metaphor Source »concept that you draw upon in order to create the metaphorical construction Conceptual Domains

4 Target domain: –concept of anger Source domain: –“heated fluid in a container” Standard notation: –ANGER IS A HEATED FLUID IN A CONTAINER. She really blew her lid.

5 Talk about letting off steam… She really blew her lid, I mean really blew her top. She just exploded! - comprises four clauses - comprises one metaphor - expresses the same source and target domain - same standard notation

6 The third mechanized infantry are currently clearing up parts of the Al Mansur Saddam village area. –Target domain: concept of war –Source domain: idea of cleaning –Standard notation: WAR AS CLEANING.

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8 Based on transfer within a single conceptual domain Involves transpositions between associated concepts

9 Metonymy commonly results in transfer between: - Part and the whole * hired hand - Producer and produced * Have you read Edgar Allan Poe? - Institution and location * Malacañang is thought to be furious.

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11 My office is a jungle of papers. The White House supports the bill.

12 Metaphor -substitution is based on similarity Metonymy - substitution is based on contiguity (connection)

13 Conversion of an expression into a simile

14 IS LIKE formula (Metaphor) ANGER IS A HEATED FLUID IN A CONTAINER. –ANGER IS LIKE A HEATED FLUID IN A CONTAINER. WAR AS CLEANING. –WAR IS LIKE CLEANING.

15 IS LIKE formula (Metonymy) ‘hired hand’ –A worker is like a hand. Have you read Edgar Allan Poe? –Edgar Allan Poe is like a novel. Malacañang is thought to be furious. –Government is like Malacañang.

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17 1. Meronmymic Agency - involves the part ‘standing for’ the whole in such a way as to place a human body apart, rather than a whole person 2. Technique in caricature - Form of metonymic distortion - Distortion of human appearance


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