1. せつぶん
Setsu bun

2. せつぶん Setsubun comes on the 3rd of February this year.
The term せつぶん originally referred to the days marking the change from one season to the next, so that there were four of them,
Today only the day before risshun (the　beginning of spring in the traditional Japanese calendar) is called by that name.
Setsubun comes on the 3rd of February this year.

3. There are 2 main events
まめまき
えほうまき

4. まめまき Bean-Throwing
On the night of せつぶん, many households do まめまき - a bean-throwing ceremony.
They fill ます (a wooden measuring cup) with roasted soybeans and throw the beans all about the room, shouting
「おには そと！ふくは うち！」
meaning "Out with the devils and in with fortune!"

5. まめまき began to drive out evil spirits and the seeds of misfortune, as well as to pray for the family's well-being and good business

6. After the まめまき is over, everyone eats the same number of beans as their own age. It is believed that by doing so, people will be free of sickness during that year
In some places, famous people are doing まめまき and people catch them as a lucky item.

7. 恵方巻き えほうまき
えほうまき is a Kansai region custom for setsubun no hi. Nowadays though えほうまき has become popular nationwide
えほうまき in New York?
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8. Finally, you must eat the whole roll in
It must contain seven ingredients, because seven is a lucky number. It must not be cut, because it might cut (off) your luck.
You have to eat it while facing the lucky direction, which changes every year.
Finally, you must eat the whole roll in
total silence

9. This year’s lucky direction is
南南東
South South East!