1. www.ip4inno.eu ip4inno Module 5B IP in the real world Practical exercise to help you decide ‘What Protection is Appropriate?’ Name of speakerVenue & date

2. www.ip4inno.eu ip4inno is brought to you by: European Commission, DG Enterprise & Industry European Patent Office 19 consortium partners in the first ip4inno project This particular module was updated by: Own-it http://www.own-it.org with funding from the EC and EPO

3. www.ip4inno.eu The Disclaimer! This training material concerns intellectual property and business strategies only in general terms. This training material should not be relied upon when taking specific business or legal decisions. Rather, professional advice should be obtained which suits the circumstances in question.

4. www.ip4inno.eu What kind of protection is appropriate? EXERCISE 1 Local fruit growers

5. www.ip4inno.eu What elements has your campaign? Logo Brand name Strap line/Slogan Shape Domain name Colour Music Merchandise

6. www.ip4inno.eu What kind of protection is appropriate? Confidentiality Trade mark Copyright Patent Design right Internet domain name

7. www.ip4inno.eu Which of the marketing elements can be protected as trade mark? Logo Brand name/word Strap line/Slogan Shape Domain name Colour Music Merchandise

8. www.ip4inno.eu Examples of conventional trade marks

9. www.ip4inno.eu Examples of unconventional trade marks

10. www.ip4inno.eu What is a registered trade mark? A trade mark has to be capable of distinguishing the goods or services of one competitor from another. Being represented graphically.

11. www.ip4inno.eu Why register a trade mark? It’s a badge of origin And a way of making money

12. www.ip4inno.eu What protection is appropriate? Logo Brand name/word Strap line/Slogan Shape Domain name Colour Music Merchandise akakiday ® A kaki day, a better day

13. www.ip4inno.eu What protection is appropriate? Logo Brand name/word Strap line/slogan Shape Domain name Colour Music Merchandise

14. www.ip4inno.eu What protection is appropriate? Logo Brand name/word Strap line/Slogan Shape Domain name Colour Music Merchandise

15. www.ip4inno.eu What protection is appropriate? Logo Brand name/word Strap line/Slogan Shape Domain name Colour Music Merchandise Francisco Tárrega (Spain, 1852-1909), Grand Vals

16. www.ip4inno.eu What protection is appropriate? Logo Brand name/word Strap line/Slogan Shape Domain name Colour Music Merchandise

17. www.ip4inno.eu Logo Brand name/word Strap line/Slogan Shape Domain name Colour Music Merchandise What protection is appropriate?

18. www.ip4inno.eu Protection step by step Research Examination for conflict Identify appropriate protection registration

19. www.ip4inno.eu 19 International Trade Mark Registration Paris Convention: six months priority Madrid Protocol OHIM: Community Trade Marks

20. www.ip4inno.eu 20 Costs involved OHIM Trade Mark application fee: EUR 1050 (paper form); EUR 900 for e-filing National Trade Mark application fee: EUR 300 (Germany; including registration for up to 3 classes) EUR 290 (e-filing) Internet domain name: about EUR 10 for two years (UK) Half-page advert in a national newspaper: £43,500 (The Daily Telegraph, UK, approx. EUR 53,131)

21. www.ip4inno.eu Some useful links World Intellectual Property Organization: http://www.wipo.int/ http://www.wipo.int/ Office for Harmonization in the Internal Market: http://oami.europa.eu/ http://oami.europa.eu/ European Patent Office: http://www.epo.orghttp://www.epo.org IPR-Helpdesk: http://www.ipr-helpdesk.orghttp://www.ipr-helpdesk.org

22. www.ip4inno.eu Thank you for your attention! Over 50 teaching hours of material, case studies, exercises, links and more can be found on www.ip4inno.eu