1. Golden Keywords Course (GKC) Academy Website Wireframe Spectacle

2. What You’ll Learn in This Module Data analysis & why a keyword list alone is still meaningless Business/Marketing plan Shortcuts The different types of sites on the web, and which one to use Building site architecture/user experience (UX) An open source diagramming tool to help you complete a website wireframe

3. Keyword List Done, What’s Next? Keywords that you can rank for is still not good enough! There are still lots of missing pieces to the puzzle Must conduct data analysis which is the process of applying statistical and/or logical techniques to data in order to evaluate, transform, and model It Can help in making important decisions for your business or draw conclusions

4. Data Analysis is Used in An Array of Fields Business / marketing (grouping related shopping items together,. i.e., Amazon) Computer science (algorithms for returning relevant websites, i.e., Google) Social science (typology) Sports betting (predicting winner) Medicine (image scanning) Biology (plant & animal ecology)

5. Simple Data Analysis Strategies Believe it or not, developing a business / marketing plan Every niche vary slightly so its imperative that you understand your niche perfectly. Doing so will allow you to discover: – Popular ways to generate revenue – New monetization strategies – Successful web marketing strategies specific to your niche

6. Pull Up Your Keyword List Query a couple of keywords and analyze the results Who, what, when, where, why, and how? Who are your competitors – Top 10 websites, ignore rest – What are they doing? (Facebook, Twitter, seo, link building) – How are they making money (observe their site) – Where are they getting traffic from (organically, paid advertising?) – When are they publishing content, and why are they doing it during that time frame?

7. Keep Asking Questions! Query keywords form your list and keep asking questions! That’s the easiest and most straight forward way to conducting data analysis on your keywords Are the sites that rank relevant to your query? Are they what you were expecting? Do you truly understand your niche or just have general knowledge? Must know the top sites and what they’re doing that works Software cant do everything, sometimes you must be able to mentally analyze data and draw conclusions yourself

8. Things I Learned Should use “nautical” instead of “nautica” as the latter can be confused with the popular clothing company, a song, or cruise ship People purchase and decorate their houses in a nautical or beach theme regardless if they live on a beach or not Selling nautical or beach theme decorations to restaurants near beaches could be a lucrative model EBay and Amazon are excellent tools to discover what customers are paying money for. See what sold recently in eBay by: advance search -> recently sold

9. Things I Learned Cont Marine “antique” chronometers sell for 1000s on eBay as well as antique diver helmets Paintings of cities by water (i.e., Venice) can sell for a lot ship wheels and anchors are popular decor A lot of possibilities in this niche

10. Here’s My Site Blueprint Original site blueprint: https://docs.google.com/document/d/1sczDM9V - G7Lrz5H5jt9rMPW6CYLHZ04GqAM2B7iOySM/edi t https://docs.google.com/document/d/1sczDM9V - G7Lrz5H5jt9rMPW6CYLHZ04GqAM2B7iOySM/edi t Here’s the updated blueprint: https://docs.google.com/document/d/12rd_Hd- 1u4IYwn5wQOFYB2uuYooAT28NFcBRfx-qFlw/edit https://docs.google.com/document/d/12rd_Hd- 1u4IYwn5wQOFYB2uuYooAT28NFcBRfx-qFlw/edit

11. Plans go Astray in Business, Have to Quickly Adapt Everyone has a plan 'till they get punched in the mouth. Mike Tyson

12. What's Your Business Plan? What type of site do you plan on using? (.i.e., affiliate, blog, community, news, dating, ecommerce) How do you plan on making money? Contextual advertising (Google adsense, Yahoo & Bing contextual ads, Ecommerce (selling product from shopping cart or design service, Membership site (customers subscribe for updates) What web technologies will you use to build site? (custom built in html/css, wordpress, joomla, etc Have you brainstormed a name? What are your projected startup costs?

13. Where’s The Traffic? What’s your seo gameplan? What have your competitors done to acquire visitors? How will you improve upon their marketing efforts? Do you plan on creating the content in this niche, and what will your publishing schedule be like? What’s your monthly advertising budget? What are the common web marketing practices in your niche?

14. User Experience (UX) UX deals with your visitors behaviors, attitudes, and emotions when visiting your site UX is part of a well executed seo strategy Simplicity is key, and is generally easier to do w/ smaller sites. Becomes difficult to maintain w/ large site (.i.e., Amazon, Facebook, YouTube) Map out the user interface(UI) for your site before its developed – Saves time (less modifications) – Saves money (have clear expectations of what you need done) – Increase conversions (do you buy from sites w/ good or poor UI, why?)

15. How to Map UI? The technique is called website wireframe (wf) It’s a visual representation of the skeletal layout of a site Top 3 priorities? – Information design: Deals w/ presentation & layout of content – Navigational design: Deals w/ links & how they communicate w/ each other – Interface design: Allows visitors to interact w/ functionality of system – A good free software tool for wf is PencilPencil

16. What's Next? Finish last assignment to and finalize keyword list Once you have your wireframe done its time to go searching for a designer/coder to turn your vision into a website You have graduated, best of luck with your online business endeavors and stop by the GKC forum to post your success stories. GKC forum