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Created by BM|DESIGN|ER Blizz default. Created by BM|DESIGN|ER PARTNERS PC material sellers Activision (éditeur de jeux sur console) VALUE PROPOSITION.

Published byEthan Singleton Modified over 8 years ago

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Presentation on theme: "Created by BM|DESIGN|ER Blizz default. Created by BM|DESIGN|ER PARTNERS PC material sellers Activision (éditeur de jeux sur console) VALUE PROPOSITION."— Presentation transcript:

1 Created by BM|DESIGN|ER Blizz default

2 Created by BM|DESIGN|ER PARTNERS PC material sellers Activision (éditeur de jeux sur console) VALUE PROPOSITION Unique experience Social network High quality Play online for free Challenge CUSTOMERS Casual gamers Hardcore gamers KEY ACTIVITIES Video games development Marketing RELATIONSHIPS Forums Mail Game masters Concours Evénements (Blizzcon) Assistance KEY RESOURCES Video games developers Marketers Game testers Brand Game masters Designers DISTRIBUTION & ACQUISITION CHANNELS Retailers http://eu.blizzard.com/s tore/index.xml COST STRUCTURE Maintenance Development Marketing REVENUE STREAMS / PRICING Subscription fees (WOW) Games sales revenue Free games

3 Created by BM|DESIGN|ER PARTNERS PC material sellers Activision (éditeur de jeux sur console) VALUE PROPOSITION Unique experience Social network High quality Play online for free Challenge CUSTOMERS Casual gamers Hardcore gamers KEY ACTIVITIES Video games development Marketing RELATIONSHIPS Forums Mail Game masters Concours Evénements (Blizzcon) Assistance KEY RESOURCES Video games developers Marketers Game testers Brand Game masters Designers DISTRIBUTION & ACQUISITION CHANNELS Retailers http://eu.blizzard.com/s tore/index.xml COST STRUCTURE Maintenance Development Marketing REVENUE STREAMS / PRICING Subscription fees (WOW) Games sales revenue Free games

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