1. GCE Applied Business Unit 1 Investigating Business Broom House Farm Evaluation

2. Presentation Objectives By the end of this presentation you should have achieved Assessment Objective 4  Identify how far Broom House Farm has met its objectives  Support judgements with original research  Evaluate which factors have helped Broom House Farm achieve its aims the most Success Criteria To achieve  Mark band 1:A judgement, based upon limited evidence, of how the business has achieved its main aims and objectives, describing the factors that have contributed to this  Mark Band 2: A judgement, with some justification, of how the business has achieved its main aims and objectives, explaining the factors that have contributed to this  Mark Band 3: A judgement, supported by a reasoned justification, of the how the business has achieved its main aims and objectives, discussing the key factors that have contributed to this.  Mark Band 4: A judgement, supported by a coherent justification, of how the business has achieved its main aims and objectives, evaluating the key factors that have contributed to this. There will also be marks for communication skills.

3. The Task Judge how the businesses has achieved its main aims and evaluate the impact of key factors that have affected its success (10-12 marks) The following should assist you with evaluation  Provide specific evidence (e.g. up to date sales figures, market share, profit, company reports) that shows which of BHF aims and objectives have been met. Explain which of the following factors have helped BHF to achieve their aims and objectives  i. Marketing activities  ii. Enterprise skills iii. Teams iv External factors  Make a judgement as to which of these factors have had the most significant impact on the business, and explain why?  Use evidence (e.g. up to date sales figures, market share, profit, company reports) to support your conclusions.

4. Success Criteria AQA said Successful candidates 1)made judgments which considered both the positive and negative aspects of factors contributing to the business success, and considered the significance of these issues. 2) Presented countervailing arguments in A04, and a ‘discussion’ of the key factors contributing to success, eg Talked through the positive and negative impacts of PESTLE, Marketing, Enterprise and Teams. 3) Focused on how rather than whether their aims and objectives have been met

5. Approaching the Task The general approach you should take to this task is: Aim: State which aim you are talking about. You do not have to discuss every aim but must talk about each area of the farm. How Far Has It Been Achieved: Show evidence to show whether or not it has been achieved. Factors Affecting Achievement: explain which/how each of the activities has helped achieve the aim. It is possible that several factors may have contributed. At the end of that paragraph state which one was the most important and why.

6. Alternative Strategy For Developing Detailed Analysis

7. Connectives: Hinges, Bolts and Sealers

8. Farm Aims  Judge how the businesses has achieved its main aims and evaluate the impact of key factors that have affected its success  To be an organic farm  To breed all the replacement stock on the farm  To reduce the age of the cattle herd, to increase margins by losing fewer cattle during the year  To increase sheep numbers and to improve lambing percentage

9. Farm Net Profit

11. Butchery Aims  Judge how the businesses has achieved its main aims and evaluate the impact of key factors that have affected its success  To increase customer numbers  To increase the spend. Currently average spend is £35  To extend product range  To maintain quality of product  To improve customer service

12. The Butchery Aims

13. Café Aims  Judge how the businesses has achieved its main aims and evaluate the impact of key factors that have affected its success  To run at a profit  To increase visitor numbers at quiet times  To increase number of birthday parties and private bookings  To improve birthday party resources  To improve customer service  To improve outside play area  To increase prices (20% VAT)

14. Adventure Trial Aims  Judge how the businesses has achieved its main aims and evaluate the impact of key factors that have affected its success  improve marketing  increase visitor numbers  make improvements to existing trail  increase number of paid school visits  Forest school training

15. The Adventure Trial Visitor Numbers Visitor Numbers  20062500  20074000  20085500  20096500  20106500  20114500  20125200  20135500

16. The Adventure Trial Visitor sales Adventure Trail Income Figures 2006 - 2013 Comparison(ex VAT) FebMarAprilMayJuneJulyAugustSeptOctNovTotal Sales 200672584508009975 20072260112801833104416417 200825901604503191202013164322001 200921967984655127813373209325898 2010520329632048353882252857995725837 201135114509522162196265048071219114619479 201291265418351120187227334861125379522016255 201300170918701560319774481621n/a 17405

17. The Overall Conclusion Make an overall judgement: “I think that…… BHF is overall…..successful because……….” Which factor has been the most important and why? Try to make a comparison of the positive of your choice against the negative reasons for others