2. Now, households will stay dry during fall through winter For normal households or with children…… For the households which suffer from rhinitis and allergies during the change of seasons…… Managing healthy and the correct amount of moisture is very important.

3. Why do we have to use a humidifier? The most reasonable moisture status is 40~60% for healthy life. Failure of keeping the above status can activate Induction substances of Rhinitis and Asthma! Flu Virus! Respiratory ailments, Dry Skin, or Itching!

4. Customer and Market Analysis CUSTOMERS -Normal Households -Households who raise infants or children -Nurseries -Office personnel (especially for women) -Hospitals, Post Partum Care Centers -Elders and Households with unhealthy patients MARKET SITUATION -Since the year of 2007, the average 800,000 humidifiers have been regularly sold every year. -Due to the fungicide issue of humidifier on September 2011, the sales of humidifiers have been decreased significantly. - It estimated around 50% of customers have left due to this accident.

5. What are the reasons of sudden decrease on humidifier sales? Why is nobody taking responsibility of deaths cause by fungicide on humidifier? The people are still in shock by this accident which occurred on 2011. After the very intense investigation from both government and scientists, they found out that fungicide from humidifiers was the main cause of continuous deaths of mothers and children. Therefore, the people are still thinking the matter hasn’t been solved and are hesitating to use humidifiers in their life spaces. Broadcasted on May 7 th, 2013 on PD File by MBC

6. What are the reasons of sudden decrease on humidifier sales? Is “Bacteria” the killer of 127 persons from humidifier? Donga, July 24, 2013 1 out of 3 victims from fungicide on humidifiers found dead. World Economy, March 27, 2013 “I killed my child by using fungicide on humidifier by my own hand” Donga, September 20, 2013 - If there is a firm solution replacing fungicide on humidifier with some other products, we may expect some significant growth on humidifier sales.

7. One of the main reason for using “Fungicide” is to protect water from contamination and bacteria growth in sealed water tank! T. H. E. N. Is there any humidifier does not need to use “Fungicide”?

8. Why DR’s AIR CUBE? No need of fungicide Lidless water tank with simple cleaning Just focusing on humidification process Very Competitive Price!

9. PRODUCT INTRODUCTION No need of Fungicide with very simple cleaning! ∙ With the lidless water tank, the cleaning is very simple. ∙ You can easily separate water tank from the main body. Energy & Money Saving Product ∙ With low power consumption by using spray method, it is not necessary to boil water for cleaner environment. ∙ Do not need for additional power. ∙ Do not need to spend additional expenses for regular consumable parts.

10. PRODUCT INTRODUCTION Easy to use ∙ With such a small volume and light weight, it can be use anywhere in individual office or in wider space. ∙ It can hold maximum 1 liter of water. ∙ With maximum spraying level, it can endure 6 hours. ∙With minimum spraying level, it can endure 12 hours SAFE The power will turn off automatically once the water is empty or the water tank is separated from the body.

11. STRATEGY [Normal Humidifier] Ultrasonic & Heating ∙Risk of Burn injury ∙Very high power consumption ∙Very noisy ∙Difficult to clean [Air washer Humidifier] ∙Dust is easily placed on motor ∙Difficult to remove ∙Expensive ∙Difficult to clean SOLUTION! [DR’s AIR CUBE] ∙ SIMPLE CLEANING! ∙ REASONABLE PRICE! ∙ SIMPLE DISASSEMBLY ∙ NO NOISE! ∙ LOW POWER CONSUMPTION ∙ SIMPLE & SMART!

12. STRATEGY Current Humidifier Market? -Humidifiers that needs fungicide for cleaning should be rejected -Heating Humidifiers: Noisy, high power consumption, difficult to clean -Air washer Humidifiers: Expensive, Difficult to clean, remove, and refill the water. -Bottle Humidifiers: Less spraying -Rental Air washers: Burden cost, and difficult to manage filters Who are our main customers? -Households with children or whose family member are currently suffering from rhinitis or allergies -Hospitals, patient rooms, post partum care centers, and offices What are values to customers? -Competitive Price -Easy to clean -No more worry on Bacteria -Classic North European style design -Easy to use with only one touch power button!

13. APPILICATION ∙ Normal Households ∙ Households with infants and children ∙ Nurseries ∙ Office personnel (especially for women) ∙ Hospitals, Post partum care centers ∙ Elders and households with patients

14. DESIGN & COLOR NORMAL HUMIDIFIERSSIMPLE & SMART

15. TECHINICAL SPECIFICATION PRODUCTHUMIDIFIER NAMEDr's Air Cube MANUFACTURERSaehan Corporation/ Republic of Korea SELLERDM WORLD Ltd. SPEC POWER220V 60HZ CONSUMPTION POWER35W VOLUME1.3L SPRAY METHOD250C ULTRASOUND SPRAY PERFORMANCE250CC/HR (MAXIMUM LEVEL) CONTINOUS SPRAY ENDURE 6 HOUR (MAXIMUM), ENDURE 12 HOURS (MINIMUM) SIZEWIDTH (AREA) 17cm LENGTH (HEIGHT) 25.8MM, WIDTH 22.5cmMATERIALTOP SIDE (WATER TANK): ABS/ BOTTOM SIDE (ADJUSTER): ABS ETC - By cleaning method, we solve cleanliness problem (tide, bacteria) - By Ultra-low power design and ultrasonic process, we save enormous energy. - Product above can be easily disassembled as body have its own knob which can be easily removed at anytime. - Product above will automatically shutdown when body is separated and water shortage occurs.