2. Introduction Muslim population is huge and keep increasing day by day.

3. Muslim population 20102030 Estimated Muslim Population Estimated % of Global Muslim Population Estimated Muslim Population Estimated % of Global Muslim Population World1,619,314,000100%2,190,154,000100.0% Asia-Pacific1,005,507,00062.11,295,625,00059.2 Middle East-North Africa 321,869,00019.9439,453,00020.1 Sub-Saharan Africa242,544,00015.0385,936,00017.6 Europe44,138,0002.758,209,0002.7 Americas5,256,0000.310,927,0000.5

5. The increasing Muslim population has resulted the demand for Halal product is increasing as well.

7. Problem Statement Halal food one of the main reasons of halal tourism (Henderson, 2008). Other would include services provided that are considered as “Muslim- friendly”. Halal tourism would provide opportunities for hoteliers to be Shariah compliance. Shariah compliance means the food, services, and operations must be also halal. However, this concept is still new and this has led to confusion among hoteliers. – No standard and guidelines except MS 1900:2005 which is too general. – No comprehensive model yet.

8. Objectives To define the requirements of a Shariah-compliant hotel. Introduce a model called “SCI Moon”.

9. Shariah-Compliant Hotel Concept Still new to hotel in Malaysia. Even in academic literature. Shariah = a moral code and religious laws in Islam from the Quran, Sunnah, Ijma, Qiyas/Ijtihad. Purposes: to educate us, establish justice, realized public welfare. Shariah-compliant hotel = a hotel that provides services guided by the Islamic law and principles.

10. Other models Rosenberq and Coufany (2009) Henderson (2010) Nursanty (2012)

11. Rosenberq and Choufany (2009) Operations Koran and prayer mats available in each room Conservative television service Female staff for single female floors, male staff for single male floors Majority of staff of Muslim faith Halal food only No alcohol Design & Interiors Larger function rooms to males and females separately Markers in the rooms indicating the direction of Mecca No entertainment venues such as nightclubs Beds and toilets should not be placed to face the direction of Mecca Art in the hotel should not depict the human form Separate wellness facilities for males and females Separate floors for single males, single females and families Financial Hotel financed through Islamic financial arrangements Hotel should follow the zakat principles (giving back to the community)

12. No alcohol to be served in the hotels Fully serving Halal food Qur’an and prayer mats available in each room for Muslim prayers Mecca direction is clearly displayed Beds and toilet positioned so as not to face the direction of Mecca Bidets in the toilets hotel Prayer rooms either at the lobby or certain floor Appropriate entertainment (absence of bars and nightclubs) Predominantly Muslim staff Conservative staff dress Separate recreational facilities for men and women Dedicated floors for female Guest dress code Islamic funding (Hotel financed and income saved through Islamic financial arrangement) No human form arts Henderson (2010)

13. Nursanty (2012) Cloth Without bikini Close according to Shariah Destination Package Islamic culture Separate places for gender Food Process with Shariah Cooking with Shariah

14. Our Proposed Model: SCI MOON

15. Measurement, Analysis and Improvement Management Responsibility Resource Management Product Realization ( 4) Availability of at least 20% of Muslim employees (5) Adherence to Muslim dress code (6) Provision of training on Halal (7) Allocation of resources for employee's religious obligations and welfare (8) Implementation of Islamic finance for ALL business transactions & pay zakat (9) Provision of Prayer rooms/supplies (10) Provision of separate wellness facility & floor for men and women (11) Halal sourcing of the products (12) Islamic products/packages offerings and promotion (13) Recognition of Muhrim and non- Muhrim customers (14) Certification of Halal food (15) Responsibility to customer's safety & property (16) Implementation of Shariah-compliant internal audit and customer-oriented monitoring system. (17) Improvement of the Shariah non- compliance. (1) Establishment of Shariah Advisory Commitee/Unit (2) Embedment of Islamic principles in quality Policies (3) Possession of Islamic leadership characteristics: Amanah (integrity), Siddiq (truth), Tabliq (communication), & Fathonah (wisdom)