1. 1 The reference tool of choice for China’s RF & Microwave innovators

2. 22 A multi-billion dollar wireless electronics market opportunity The Internet of Things (IoT) & Machine-To-Machine (M2M) Communications Market is expected to reach US$290.0 billion by 2017 With 9 billion devices connected to the Internet in 2014, phenomenal growth is likely to occur when that number rises to 100 billion by 2020 Semiconductor Wireless Sensor Networks Markets at $2.7 billion in 2013 are forecast to reach $12 billion Worldwide by 2020 –The semiconductor wireless sensor networks markets will be driven by the adoption of 9 billion smart phones by 2020 M2M services to hit $31 billion by 2017 Short-range wireless technology IC market to scale 8 million shipments by 2018 Do you have the attention of the people that matter? Sources: MarketsandMarkets, WinterGreen Research, Infonetics Research, ABI Research

3. 3 Engineers use Microwaves China to evaluate technology

4. 44 $$$ Increased Demand and Sales $$$ Build awareness of your brand and products Direct traffic and inquiries Influence technology selection Published quarterly, Microwaves China integrates multiple channels to produce results

5. 5 Read exclusively by China engineers that specify RF and Microwave technologies Microwaves China will be delivered direct to your target audience next March, June, September and December Every reader is qualified and personally requests their copy A total reach of 33,525 engineers working on wireless devices for these applications –31% mobile communications –30% industrial controls –23% consumer electronics –16% medical, portable computers, Avionics, Marine & Military Electronics

6. Microwaves China focuses on the topics that matter most in China’s wireless design: –Technical papers focused on wide-ranging topics including embedded automotive radar; Antenna design; MIMO technology and test; base station design for digital radio and more … –Cover stories that focus on the future of wireless infrastructure; the M2M wireless revolution; the role of portable measurement in RF test and more … Most importantly, Microwaves China focuses on your technology Highly focused reviews, analysis and tutorials written for today’s wireless designer 6

7. 7 Your fully integrated marketing opportunity

8. 8 You combine reach in print and digital to engage design engineers and get results + 100% involved in RF & microwave systems design Microwaves China is circulated to qualified readers only 100% involved in RF & microwave systems design 23,553 Qualified active online users9,972 Qualified print subscribers March, June, September and December Available online in March, June, September and December on eet-china.com and ednchina.com March, June, September and December issues Delivered along with March, June, September and December issues of EE Times-China and EDN-China PLUS 79,776 pass-along Readers!

9. 99 Your high-impact print ad has the undivided attention of design engineers Build brand, drive direct traffic and inquiries 79,776+ readers across China Qualified subscribers from China’s best design books Targeted, high-value, 100% design

10. 10 Microwaves China mobile helps you build brand, build engagement, and build website traffic Applies high-impact to your brand and message Delivers daily company coverage with news feed Drives traffic to your site Provides 20 leads from your downloadable white paper Generates direct e-mail inquiries

11. 11 Microwaves China brings engineers direct to your ad via additional in-house promotions Promoted across multiple channels: Links on News Blast Links on the top navigation bar Home page image ads Article links on websites Promotions on Weibo Promotional biscuit boxes at the end of every print article

12. 12 Microwaves China, the premier magazine for microwave and RF

13. 13 Microwaves China: fundamental marketing targeting the microwave and RF space in China High-impact & engaging Extended brand visibility Directs traffic and inquiries Builds brand credibly 79,776 pass-on readers Direct traffic and inquiries Builds mindshare Links directly to digital ad Digital ad Print ad Value-added marketing 9,972 reach (100% involved in microwaves & RF design) 23,553 reach (100% involved in microwaves & RF design)

14. 14 The right readers, extended influence plus brand impact at an attractive price Sponsorship packages Standard package Premium package March, June, September and December issue advertisers only Full-color print ad Full-color digital ad (press release or product news); logo link to your website, distributor and email Value-added marketing exposure One downloadable White Paper with 20 leads– Engage innovators, build brand and website traffic, and influence technology selection. Book your Special today!

15. 15 Add Microwaves China to your 2016 marketing mix For more information or to book now E-mail: Kate.Zeng@ubm.comKate.Zeng@ubm.com