1. © 2010 Hitachi Data Systems. All rights reserved. Hitachi Data Systems Cloud Strategy and Solutions Francois Zimmermann UK CTO

2. Agenda  Cloud Market Dynamics  Hitachi Data Systems Cloud Vision  Hitachi Cloud Services  Summary and Benefits

3. Today’s Realities 92% average CAGR of unstructured data 60% of storage budget spent on operating and management costs 0% typical budget increase = Need to do more with less

4. Why Adopt a Cloud Service Delivery Model? Increase Agility and Reduce Costs Reduce OPEX and avoid CAPEX Align IT delivery based on information value Mitigate risk and speed time to market Simplify and speed time to value Elasticity to grow and shrink on demand

5. What’s Driving Data Growth? CAGR 32.3% 63.7% (EB) 121.1% 43.9% Source: IDC 2008 5 0 10 15 20 25 30 20072008200920102011 35 Consumption of Disk Capacity by Data Type

6. Data Retention Challenges Data must be maintained across generations of technology, applications, data types, storage and viewing media Governance of structured and unstructured data is critical to the durability of data. It’s not just a technology answer.

7. AGENDA  Cloud Market Dynamics  Hitachi Data Systems Cloud Vision  Hitachi Cloud Services  Summary and Benefits

8. Hitachi Data Systems Cloud Vision  Integrated content and file platforms  Enterprise and modular storage  Unified compute platform  Storage as a service - Private file tiering - Digi-Data online storage  Infrastructure as a service  Partners: Telco, ISVs, service providers, systems integrators  Hitachi managed services Private Platform Solution Service Hitachi Cloud Strategy Public

9. Reliable Secure and Private Automated and Integrated Cost Effective Flexible, Dynamic Infrastructure Scalable and Flexible Mobilized Data Common Platform and Management of All Data Provide an Agile Cloud with Virtualized and Integrated Block, File and Object Hitachi Data Systems Cloud Strategy

10. Storage Infrastructure Cloud Solutions Private Cloud Public Cloud Tier 1 Tier 3 Traditional IT Delivery Deployment Hitachi Storage Virtualization Hitachi Storage Technologies Commodity Storage Capacity Hitachi Virtual Storage Platform Hitachi Adaptable Modular Storage Tier 2 Multiple Tiers Multiple Tiers Hitachi Content and File Portfolio /DEV C: /ARCHIVE /BACKUP Global Orchestration Compute Storage Data Network Multiple Tiers Multiple Tiers Integrated Platform to Enable Cloud Hitachi unified compute platform Self Service Portal Billing Capabilities Metering Delivery Storage as a Service Infrastructure as a Service

11. Hitachi Content Platform: Cloud Enabling Features  Large distributed object store for unstructured content  One platform for both enterprise and cloud –Evolve into cloud at your own pace –Segregating data securely for privacy and charge-back  Provides multi-tenancy and namespaces  Support Tier 0 through Tier 4 storage

12. Multi-tenancy, Security and Privacy Logical partitioning/safe multi-tenancy Access rights and security layers control to prevent unauthorized access Immutable media prevents alteration of fixed content Encryption helps prevent unauthorized access to data Flexible content management policies per Namespace Hitachi Agile Cloud Delivers: Tenant Namespace Tenant Namespace Tenant Namespace Tenant Namespace Tenant Namespace App A App B

13. Reliable Data Protection Levels provide 1-4 additional copies of objects stored Hardware based RAID in the case of single or multiple drive failures Object-based replication enables recovery from alternate locations Hitachi Agile Cloud Delivers:

14. Retention Classes Ability to create classes that define retention duration for groups of objects –Ability to create and modify retention classes Unique retention class name Duration (years, months, and/or days) Retention class description –If replication is enabled, retention class will be replicated –Log when retention classes are added or modified Enterprise mode (basic)Compliance mode (strict) Compliance role has ability to: Create new retention class Modify retention class (increase or decrease duration) Delete retention class Compliance role has ability to: Create new retention class Modify retention class (increase duration only)

15. Disposition Service Support automatic clean up of objects when retention has expired –Support auto-pruning (deletion) of expired content –Only delete objects that meet following criteria: Do not have retention hold Retention has expired –Disposition service is enabled/disabled at the namespace level

16. Configurable Search Indexing Ability to choose which objects to be indexed for search –Integrated full content search capability –Able to enable / disable per Namespace –Selectively enable indexing / search –Can be offered to end users as a value-added function

17. Control or SLA Business Value of Data Tier 1 Business CriticalApps, Data Tier 2 Business Apps, Data Tier 3 File Tiering Backup Archive Core versus peripheral – Start with the peripheral Free up resources to focus on the core Improve operational efficiency and utilization Reduce costs Gain experience and best practices Move towards the core at your own pace CORE Where Should I Start?

18. Agenda  Cloud Market Dynamics  Hitachi Data Systems Cloud Vision  Hitachi Cloud Services  Summary and Benefits

19. Cloud “Onramp” Gateway  Bottomless, backup free storage  NFS/CIFS Local data cache interface to hosted storage  Simple caching algorithm – acts as elastic buffer  Simple, end-user installation –Appliance –Virtual Appliance  Immediate integration with tiering & backup apps –HNAS XVL, Enterprise Vault, Arkivio, etc. Onramp Gateway

20. What do we have? Storage-as-a-service offering  Grow into cloud while protecting existing investments –Private file tiering cloud store unstructured file data a fully managed cloud infrastructure located within your private environment Enabling Low-Risk Cloud at Own Pace

21. File Tiering Private Cloud: Solution Overview Secure connection Hitachi System Operations Center Private File Tiering Cloud Organization’s Environment Building B Building A Building C Remote Managed Service Installation and ongoing management of the private file tiering cloud environment Cloud Object Store MANLAN stub POLICY File age Last modified Last accessed stub

22. Enterprise Infrastructure –RAID 6 data protection –Dual controllers for high availability –High density SATA for high capacity and lower cost –Modular design for on-demand scale up / scale down –Petabyte scale Remote Storage Management Services –Active provisioning, monitoring and management of the environment –Advanced reporting and statistics –Highly skilled staff File Tiering Private Cloud: Architectural Overview - Cloud On-Ramp - Hitachi Data Protection Suite* Software - Cloud On-Ramp - Hitachi Data Protection Suite* Software - Cloud Object Store - Hitachi Content Platform Remote Storage Management Services LAN / MAN Hitachi Adaptable Modular Storage * Powered by CommVault

23.  Remote Management Service  Service Operations Center provides active management  Includes utilization billing and enhanced performance and capacity reporting  Amount of inventory onsite is based on configuration purchased and utilization rate  Storage is consumed on demand  Customers are billed monthly based on consumption Hitachi Data Systems Cloud Services

24. Storage Economics 33% Savings 25% Savings Small (50TB)Medium(200TB)Large (500TB) Onsite Cloud Subscription Primary Native NAS  Relative Cost per TB per Month for Business as Usual, Compared to Hitachi Cloud Services for Private File Tiering Lower TCO by at least 25% with Hitachi Cloud Services for Private File Tiering

25. Hitachi Cloud Service – Private File Tiering Benefits Consumption based pricing Just in time storage supports unpredictable demands Eliminate oversubscription of storage Eliminate Capital Expense Move stale data to a fully managed environment Improve efficiency and utilization of existing investment Reduce amount of backup media, licensing and management overhead required Reduce Operating Expense Reduce amount of storage in primary environment Improve performance, scalability and manageability Achieve better ROA Improve Primary NAS Environment Reduce amount of storage to be backed up Improve backup and restore times Improve Backup Performance

26. Building a Foundation for the Future  Private File Tiering – first in a suite of Hitachi Cloud Services  Secure, multi-tenant cloud infrastructure; can also support –Backup –Managed archive –Data protection  Provides a foundation enabling secure inclusion of hybrid and public delivery Archive File Backup D/R Enabling Low-risk Cloud at Own Pace

27. Summary DATA DRIVES OUR WORLD AND INFORMATION IS THE NEW CURRENCY