1. What Can Librarians Do in Publishing? Kalle Covert, MSLIS Digital Resources Librarian, McGraw-Hill Professional SLA 2016 Annual Meeting Philadelphia, PA June 14, 2016

2. Digital Resources Librarians Customized, on demand training Implementation support Frontline customer service Technical troubleshooting/on-the-fly resource training

3. Digital Resources Librarians Usage statistics retrieval and interpretation Provide end-user support materials Audience-specific training resources Work with other departments to ensure that the needs of the user are being heard and met

4. Digital Resources Librarians Training and Resources Customized Training Site visits Webinars Residency Fairs/New Student Orientation On Demand Resources Pre-recorded webinars Ready made Power Point presentations Tutorial videos End-user guides

5. Digital Resources Librarians User Services YouTube Channel

6. Digital Resources Librarians Access User Center Blog announcing new titles/resources or changes in functionality Training Calendar for all resources Recordings, user guides, marketing collateral for all resources (free to download) Technical specs including remote access methods, proxy stanzas, browser/OS compatibility MARC records Archived product newsletters

7. Digital Resources Librarians Access User Center

8. 8 Being a librarian is more about skills and attributes, and is no longer defined by place  Organized/analytical  Collaborative  Service-oriented  Logistics/resource management  Expert searchers  Tech savvy Changing Role of the Librarian

9. 9 Sales Customer Support/Training Marketing/Business Development Product Management/Editorial Competitive Intelligence Librarians in Publishing Image Source: http://www.ifla.org/files/assets/information-technology/images/newsletter_banner.png

10. 10 Sales Provide internal product training Positioning of resources/objection handling Knowledge of competitive products Market knowledge- librarian can be viewed as a partner/trusted colleague

11. 11 Product Management Provide user’s point of view in the development process Spot market trends, suggest new products/features Facilitate beta testing Understanding of landscape from both perspectives

12. 12 Marketing Frame messaging in ways that are relevant to the audience Develop campaign related to pain points/market trends Promote awareness of new products and features Identifies and targets key influencers

13. 13 Summary Librarians speak the customer language Provide insight to different segments of the business while representing needs of the customer Overall knowledge of the market- products, trends, best practices Fluent in library technology Highly adaptable skill set Analytical Organized Service-oriented Image Source: http://www.keepcalmandcarryon.com/creator/

14. Thank You!