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Published bySimon Hensley Modified over 8 years ago
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Radio Advert Evaluation.
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What creative decisions did you have to make to solve problems and how did this depart from your original plan?
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Both individually and working with others how did you work and what challenges did you face? The challenges we faced as a pair was recording the voices. This was because we seemed to have interference e.g. paper rustling. As a pair we had to re-record over and over but still managed to a noise In the background that shouldn’t be there. I tried to edit the unwanted sounds out on Celtx but as I wasn’t familiar with it, I found it difficult to get rid of the noise.
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What advertising techniques did you use to hook your intended target audience?
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How did technology enable the creative process? Was it difficult to use any of the equipment and did you learn any skills? Using Celtx I was able to put the voice, sound effects and a jingle all together and cut out parts that didn’t sound right for the adverts. I added in seagull sound effects at the start and jingle quietly under the voiceover.
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What conventions of radio adverts have you used or not used and why?
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What or who are you representing in your advert and how?
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What feedback did you get and did this help you realise anything about your product?
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