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Published byOwen Griffin Modified over 8 years ago
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Sarawak’s Fastest Expanding Homegrown Fitness Chain A Brief Introduction to Level Up Fitness
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Sarawak’s first HOMEGROWN fitness chain Established 2009, first large-scale fitness centre in Kuching CBD Become profitable in 2011. In 2013, created the first 24-Hour Low-Cost Gym in Malaysia. First Sarawakian fitness brand to expand to Peninsular Malaysia. Who Are We?
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We have a big and impressive gym. Revenue is high, but our costs are also high. Members like our gym, but we are not making a lot of money. The Beginning
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We were too ambitious, and have no focus. We take suggestions, but we don’t know how to filter them. We were too focused on making members happy, staff happy that I ended up being the only one not happy. The Mistake
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After a few years, noticed that the gym business have a lot of wastages. A lot of things, like saunas, are only used by very small percentage of people. Other things, like sales staff and commissions, can be handled differently. So I created… A New Way Of Thinking
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There are already many fitness centres in Malaysia. The good, famous ones are always thought of as expensive. The cheap ones are always thought of as very bad, dirty, noisy. What if we can have the best of both worlds? The First 24-Hour Low-Cost Gym In Malaysia
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Instead of trying to cater for everyone, we cater only people who just want to walk into a gym, workout in a clean and fun environment, and get out. By cutting down costs, we pass on the savings to our customers. Our monthly fee is only RM88! Simplicity Is Key
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Instead of membership cards, we give every new member a biometric wristband. To enter the gym, they just scan their wristband and fingerprint. After that, everything is self-service – no staff, 24 hour access! Technology Is My Friend
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With concept proven, and profit made. Now we expand! The Growth
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Nowadays, Level Up Fitness is doing many things. We run Employee Wellness Programmes for companies like Sarawak Energy. We rent and service gym equipment to hotels and condominiums. We (sometimes) sell equipment to gym owners. More than ever, as a pioneer of 24-Hour Low-Cost Gyms, I enjoy helping new entrepreneurs make money by helping them start their own gym business. Opportunities
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TO GET BETTER, #WeMustLevelUp !
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