1. By Roy Matlock Jr.

2.  The Goal  The Plan  The Schedule

3.  GOAL- this is the end result of what you want to accomplish which is only measured by the income you generate. Example: How much revenue do you want to produce

4.  PLAN- This is the detail of HOW you will accomplish your goal. This includes how many patients and volume needed to accomplish you GOAL. Inside of this plan includes the written detail of how you develop the lead generation, appointment setting and closing plan. Example: Who will I market to and why. How will I set the appointments….call, email, text etc. How will I propose solutions, close and how do I handle standard objections

5.  SCHEDULE-This where you plan your time and set deadlines to accomplish the plan and thus hit your goal. This is the final key and probably the most important part of reaching your goal. This is what gets you going in the morning. Your schedule should be geared around spending 80% of your time on STRATEGIC work which is work that repeated daily will insure your accomplishment of your goal. Always ask “If I continue doing exactly what I did in the last hour or last day will I reach my goal?”. If not CHANGE what your doing because you are spinning your wheels doing time wasters and interrupters. Allow 20% of your time is TACTICAL work which allows you to maintain your strategic focus. Example: paperwork, organizing etc.

6.  Read your goals and check off every morning  Put a notebook together and carry it with you all the time  Takes 90 days to create change

7. Emotional Focus  Physical Focus  Business Focus  Finance Focus 

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