1. Agenda 2/25/05 Art for New Media Quick Write/Sketch Color Theory Lesson #2 ImageReady Lesson #1 –The work-space –Creating a new document –The painting tools –Saving as PSD format (next class we will learn about GIF and JPG) In Class Assignment #8 Check your grade at www.amandadahlgren.com –Do you owe me any assignments? –Do you need to make up any quizzes?

2. “I often think the night is more alive and more richly colored than the day.” ~Vincent Van Gogh

3. Vincent Van Gogh, 1853–1890 Son of a Dutch pastor One of the driving forces behind Impressionist Art Continuously sought to explore new directions in his Impressionist art form Like Cezanne and Gauguin, his work gave Paris the leadership in the world of art

10. Quick Write/Sketch 9/21/04 “I often think the night is more alive and more richly colored than the day.” ~Vincent Van Gogh What is your favorite time of the day? Sketch and write about your feelings about that time of the day… Use color!

11. Agenda 2/25/05 Art for New Media (Again) Quick Write/Sketch Color Theory Lesson #2 ImageReady Lesson #1 –The work-space –Creating a new document –The painting tools –Saving as PSD format (next class we will learn about GIF and JPG) In Class Assignment #8

12. Additive vs. Subtractive Color Additive Color –Used when working with rays of colored LIGHT (such as a theatre lighting technician) –Primary colors are red, blue and green –When red, blue and green light overlap you get white light Subtractive Color –Used when working with PIGMENTS (such as paint) –Primary colors are red, blue and yellow –When red, blue and yellow paint are mixed, you get black paint (or close to it) –Subtractive color is how we see most of the world. A leaf is green because when white light hits it, the pigment in the leaf absorbs (or "subtracts") all the wavelengths of color in light except for green, which it reflects back to us and we see "green"

13. Color Wheel (for "Subtractive" or Pigment-Based Color)

14. Primary Colors (for Subtractive Color)

15. Secondary Colors (for Subtractive Color)

16. Tertiary Colors (for Subtractive Color)

17. Complementary Colors (to make harmonious color schemes)

18. Analogous Colors (another way to make harmonious color schemes)

19. Other Color Theory Terms Color is described in terms of 3 physical properties: –Hue Generic name that we give to each color "Red," "blue," "orange," etc. are all different hues –Value The term for the lightness or darkness of a color Each hue can be changed in value by adding black or white to the hue –Intensity or Saturation The terms for the "quality" of a color, or the relative brightness or dullness of it

20. Warm and Cool Colors Warm Colors (think fire) –Red, orange, and yellow –Tend to be dominant in a composition Cool Colors (think water) –Blue, green, violet –Tend to recede in a composition

21. Color and Emotion We can use color to create mood and symbolize ideas For example: –Reds are thought of as active and exciting –Blues are thought of as sad or calm Some of the emotions that colors bring out in people are cultural

22. Local vs. Subjective Color Local Color –Using the natural color of an object –Examples include a green leaf or a red strawberry Subjective Color –Using a color palette decided on by the artist, not by nature –Examples include a purple cow or green sky

23. Recap and Another Way to Look at Things…

24. 2/25/05 In-Class Assignment #8 Make a new folder directly in your student home directory folder and call it "PSD_originals" Using what you know about ImageReady so far, try to digitally recreate your Quick Write/Sketch –Use only the tools I showed you today –Use color! –Make sure to save your files as.psd files in your new "PSD_originals" folder Remember that PSD is the native ImageReady file format and will NOT work on the web We will learn how to make them work on the web next class Studey this online tutorial about Color Theory (take notes, lots of questions from here will be on the quiz!): http://www.poynterextra.org/cp/index.html