1. How is creativity managed in Raintree? Aleksei Udatšnõi 30. march 2010

2. Contents Introducing productive creativity Creativity in software development Managing creativity (tips and tricks) Role of Manager

3. Productive creativity Example: BarcaBarca

4. Productive creativity Inspiration Collaboration Business objective

5. Productive creativity Inspiration Collaboration Business objective = Innovation

6. Creativity in software development Introducing new technologies Improving existing processes Performance optimization User-interface

7. Introducing new technologies Programming languages Database engines Telecommunication

8. Improving existing processes Software architecture Integrated development environments Source management Build automation

9. Performance optimization Application speed Database queries IT resources

10. User-interface Before

11. Creative user-interface After

12. Managing creativity Suitable tasks – Open ended, allowing some freedom – Encouraging extra mile effort

13. Managing creativity Suitable tasks – Open ended – Encouraging extra mile Time for independent research

14. Managing creativity Suitable tasks – Open ended – Encouraging extra mile Time for independent research In-house presentations

15. Managing creativity Suitable tasks – Open ended – Encouraging extra mile Time for independent research In-house presentations Align creativity efforts with business goals

16. Role of Manager Set strategy and objectives, but let them play !

17. Questions?