1. PROPOSALS Superstructures Paul V. Anderson’s Technical Communication, 6 th ed.

2. Proposal Superstructure Readers’ Question What is this communication about? Your Persuasive Point Briefly, I propose to do the following. INTRODUCTION

3. Proposal Superstructure Readers’ Question Why is the proposed project needed? Your Persuasive Point The proposed project addresses a problem, need, or goal that is important to you. PROBLEM

4. Proposal Superstructure Readers’ Question What features will a solution to the problem need in order to be successful? Your Persuasive Point A successful solution can be achieved if it has these features. OBJECTIVES

5. Proposal Superstructure Readers’ Question What will your proposed solution look like? Your Persuasive Point Here’s what I plan to produce, and it has the features necessary for success. SOLUTION

6. Proposal Superstructure Readers’ Question Are you going to be able to deliver what you describe here? Your Persuasive Point Yes, because I have a good plan of action (method); the necessary facilities, equipment, and other resources; a workable schedule; appropriate qualifications; and a sound management plan. METHOD – RESOURCES – SCHEDULE – QUALIFICATIONS – MANAGEMENT

7. Proposal Superstructure Readers’ Question What will it cost? Your Persuasive Point The cost is reasonable. COSTS

8. Proposal Superstructure Read more about proposals in Chapter 22 of Technical Communication.