1. Agenda zUsing persuasive strategies zPeer review of Solestar memo zIntroduction of collaborative proposal and presentation zPortfolio revision #2

2. Using persuasive strategies zTypes of persuasive documents zTypical persuasive organizational plans

3. Types of persuasive documents zPersuasive requests zPersuasive sales letters zPersuasive proposals

4. Persuasive organization zDirect yMain idea>explanation>courteous close yWhen: routine situations, immediate response desired (most common) yTypes: PAL, CDW zIndirect yExplanation>main idea>courteous close yWhen: non-routine (uncommon) yTypes: AIDA, AIA, AIM

5. Persuasion: Putting it all together z Analyze your audience z Determine your objective z Look for situational red herrings z Select your type of appeal z Plan your reasoning units (CDW) z Select appropriate data sets z Choose language that connects with the reader, works consistently toward your objective, and creates cohesiveness

6. Solestar case zIn preparation for the Solestar memo, answer the following questions: yAre there any “situational red herrings” to avoid? yWhat do you know about your audience? yWhat type of persuasive appeal(s) would be best to use? (Why?) yWhat type of organization would be most effective? (Why?) yWhat kind of data would support your position? (What data is included in the case and what would need to be made up?) zTurn in one copy of your work zDraft due 3/27, final due 4/3

7. Collaborative report and presentation yBoth: xProblem-solution orientation xTeam of 3-5 xSubject must be confirmed by March 29 yWritten proposal (40 points) xMust have parts listed in syllabus xLength: 3-5 pages (not counting title, abstract, bibliography) xMust analyze and recommend yOral presentation (20 points) xAll must speak (even if briefly) x12 minute maximum (8 minute minimum), plus time for Q&A

8. Topics zCommunication problem: the problem must be within the scope of communication, not strategy or policy zExamples: yAirline public responses after crashes yCompanies accused of environmental wrong-doing that have reacted in public yGovernment communications on controversial topics yCompanies that have tried (unsuccessfully) to cover up unpopular policies, procedures, or prior knowledge

9. Possible sources zThink of a crisis or sensational event you are interested in. Look up the crisis/event and see whether communication was a factor in the problem zThink of a company you are interested in. Look up the company in a media database and see if there are any crises or problems in its history zUse the library and the Internet zUse material from other classes

10. Portfolio revision #2 zIn a small group, re-read the Mama Rosetti’s case (in your portfolio) zConsider the situation in which you are asked to write - what is your position, what type(s) of appeals will be useful, what type(s) of evidence will be most useful zAs a group, write one memo that is better than any of your individual memos (perhaps make a detailed outline and assign each group member a section)

11. Portfolio revision #2 zYou must e-mail me your group’s memo no later than 7:00 p.m. this evening zPut all group members’ names on the memo zMemos will be posted on CourseTools under Resources zYour assignment for Tuesday is: yto have read all memos from your section yto write a brief memo to me (via e-mail or in hard copy) voting for the two memos you think are most effective and explaining why you chose them

12. Assignment zChoose a topic for the final proposal and presentation zWrite a draft of the Solestar memo (draft due 3/27, final due 4/3) zRead the Mama Rosetti’s revisions on CourseTools and write a brief evaluation memo on the two you think are best