1. $10 Million Dollar Copywriting Course www.TheWestProgram.com

2. What is copywriting? Copywriting is the craft of engaging the reader by attracting their attention It is a much sought after skill Copywriters are some of the highest paid writers in the world www.TheWestProgram.com

3. Definition of Copywriting Copywriting is the use of words and ideas to promote a person, business, opinion or idea. The term copywriter is generally limited to promotional situations, regardless of the medium as advertisements for print, television, radio or other media. www.TheWestProgram.com

4. When are copywriters used? Copywriters are used to help create direct mail pieces, taglines, jingle lyrics, web page content, online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media. www.TheWestProgram.com

5. Search Engine Optimisation Copywriting SEO copywriting has to comply with the criteria that the search engines use for ranking websites in their search listings In the last five years SEO copywriting has grown into a complex compilation of the knowledge of keyword and search engine research, content development and linking, all put together today with technical expertise www.TheWestProgram.com

6. What is a Swipe File? A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file (templates) is a common practice used by advertising copywriters and creative directors as a ready reference of ideas for projects. www.TheWestProgram.com

7. The W.E.S.T Copywriting Course Stemming from Bob Yeager's Original Copy King Copywriting Course Learn how to write copy for any market Learn how to write copy for any project www.TheWestProgram.com

8. Bob FINALLY Shares His Proprietary Techniques He has never taught or shared these before! Whatever it is, he'll help you say it better. www.TheWestProgram.com

9. Bob has brought in over $10 Million in Sales with his Copywriting Uses his knowledge of NLP Uses his knowledge of Social Engineering www.TheWestProgram.com

10. Learn Bob’s Secrets Video by Video... Video by video, Bob walks you through his swipe file of Master Sales Copy that has brought amazing results. www.TheWestProgram.com

11. Learn About Bob’s $10 Million Dollar Copywriting Course... and More! www.TheWestProgram.com