1. Programming Prep Digital Symphony.

2. Introduction Science S Technology T Engineering E Mathematics M Programming

3. Problem School Competition Further learning

4. Problem School Competition Further learning Insert company here

5. Digital Symphony

6. Solution Extracurricular classes to foster, develop, and further interest in programming Traditional classroom setting with extensive online component (agile classrooms) Working professionals as instructors and college students as teacher assistants Online networking and employment/internship opportunities for students

7. Traction Primary data/research here

8. Market size 10 to 14 years6,9765.7% 15 to 19 years6,7495.6% Primary market Secondary market Income bracketpopulation Percentage of total population $75,000-$99,9997,21214.3% $100,000-$149,9999,26518.4% $150,000-$199,995,03410.0% $200,00 or more5,17010.3%

9. Primary Customer Profile

10. Secondary Customer Profile

11. Market strategy Product: use frequent feedback from mentors, students, and parents to ensure that students learn skills that help with Competitions Employability Practical application: videogames, websites, apps, etc. Promotion: focus on developing customer loyalty and word-of-mouth marketing The best promotional medium for a customer is their friend Implement robust student referral system at schools Host programming challenges open to clients and potential clients Price Combination of prestige and lead pricing Prestige: convey the uniqueness and quality of our service Lead: make comparisons to other similar activities, show greater return on investment

12. Partners Key marketing partners Upcoming Redmend STEM high school School robotics, math, and programming clubs FIRST Robotics VEX Student RND Tech companies Key suppliers Local tech companies Software companies Computer companies FIRST and VEX robotics

13. Competition Other programming classes: typically offered at colleges and universities but rarely at K-12 schools Homeschool Programming, Inc.: online-only, no physical classroom Purely online Provides CDs and books for students Aimed at children and teens Real Programming 4 Kids: classroom-based instruction Locations throughout Ontario, Canada Classes taught at 6 different skill levels with prices ranging from $30 to $45 per hour Summer programming camps (DigiPen and others) Several weeks long Non-comprehensive: focus on one or two elements of programming

14. Competitive strategy Competitive rivalry New entrant s Substitutes Suppliers Buyers Brand loyalty Word-of-mouth marketing Market with customer experiences Avoid price wars Low barriers to entry  establish brand loyalty as soon as possible and use franchising to prevent entrants in some markets

15. Management Board of directors Chief Marketing Officer Chief Operations Officer Chief Technical Officer CEO

16. Digital Symphony, Programming Prep Forecasted Income Statement For the year ended December 31, 2013 SEPOCTNOVDECJANFEBMARAPRMAYJUNJULAUG Revenue: Fees27624000000000000 Laptop cost3750000000000000 Total revenue31374000000000000 Cost of Goods sold: Laptops3750000000000000 Software licenses000000000000 Total COGS3750000000000000 Gross profit27624000000000000 Operating expenses: Rent5600 000 Payroll for instructors9936 4968 000 Website hosting100 Equipment1000000000000000 Advertising1000 Total operating expenses2103611036 6068 1100 Operating profit255204-11036 -6068 -1100 Taxes*5647.3200000000000 Net income249556.7-11036 -6068 -1100

17. Digital Symphony, Programming Prep Forecasted Cash Flow Statement For the year ended December 31, 2013 SEPOCTNOVDECJANFEBMARAPRMAYJUNJULAUG Starting balance0249604232968216332204664192996181328169660157992146324145224144124 Cash inflows Fees27624000000000000 Total cash inflows27624000000000000 Cash outflows Rent5600 000 Payroll9936 4968 000 Website hosting100 Equipment1000000000000000 Advertising1000 Total cash outflows2663616636 11668 1100 Ending balance249604232968216332204664192996181328169660157992146324145224144124143024

18. Company Strategy Bellevue pilot 1 Establish relationships with schools and businesses Coordinate in-class and online components Refine curriculum Expansion 2 When: profitability, consistent and growing clientele Locations must have: STEM interest, wealth, tech companies Dual ownership-franchising 3 Own in optimal markets Franchise in riskier markets

19. Execution plan 1.File articles of incorporation with the secretary of state to organize Digital Symphony as a limited liability company (LLC). 2.Obtain a federal employer identification number (EIN) by filing with the Internal Revenue Service (IRS) 3.Obtain necessary permits from Washington State Department of Secretary 4.File for appropriate business permits in Bellevue 5.Hire necessary staff as seen in the organizational chart 6.Recruit student ambassadors at local Bellevue schools