1. www.refreshbwd.com Year One Summary & Performance (measuring success)

2.  Engaging and enabling individuals at a community level in making healthier lifestyle choices  Combined with having increased access to a programme of free leisure and physical activity opportunities

3. re:fresh Overall Achievements Implemented groundbreaking £6million partnership project between council & NHS Delivered high profile re:fresh branding National recognition and interest – presented at 7 conferences Finalist in 2 national awards

4. Free Leisure – Year 1 achievements Provided beeZ cards free from 1.6.08 Successful launch of phases 1 and 2 of free leisure Establishment of robust monitoring mechanisms on site using beeZ card Improved reporting detail and structure Performance / programme management Alliance Leisure Partnership Expanded capacity to meet demand – recruitment of more staff

5. Engaging & Enabling – Yr 1 achievements Expanded Healthy Communities Partnership from 4 to 7 teams Identified 11 new posts in Neighbourhood Learning Services Over 100 HCP volunteers meeting on monthly basis 3 paid Health Trainers supported by 30+ HT volunteers HT link with Blackburn Rovers Jan – March 2009 88 referrals & over 60 clients supported

6. Engaging & Enabling – Yr 1 achievements HTs and HCP teams increased community awareness with –40 events attended –81 people have attended a lifestyle session (one off lifestyle talk) –52 people have attended the lifestyle course (8 week course) The impact of re:fresh highlighted through personal testimonies from local people and case studies

7. Performance Indicators NI 8- To increase adult participation by 4% over 3 years i.e. additional 4232 adults achieving 3x30mins per week To reduce the percentage of inactive adults by 8% over 3 years i.e. additional 8,464 adults participating.

8. 2008/09 Q1 (Apr- Jun) Q2 (Jul-Sep) Q3 (Oct- Dec) Q4 (Jan- Mar) Total 2008/09 Under 16’s 55022864566913983 16-24185100179410883068 25-49652189288919335366 50+102625458309275328 Total241377242969463917745 New beeZ cards

9. Membership Profile The following membership figures show the number of re:fresh members within each of the eligibility criteria for re:fresh status Category% of Total Live91 GP2 Work3 Education2 Unknown*2 Total100

10. Active Adult beeZ Card Members 2007/082008/09 Total Adult Members46,92861,483 Active Adult Members6,13614,376 % Increase in Active Adult Members 134% % Active Adult Members13%23%

11. Additional Visits per Week The following figures show the total number of adult attendances per week since 1.7.08 compared to the same period last year, and therefore the additional number of attendances per week.

12. Increasing Members Attendance Levels - 3x30mins per week Local Proxy Data – beeZ Card Increasing members attendance levels – 1, 2, 3 or more activities: The figures show the number of adult beeZ members attending 1, 2 or 3 or more activities per week between 1.7.08 and 31.3.09.

13. Local Area Agreement - Target NI8 Active People 1 2005-06 Active People 2 2007-08 Blackburn with Darwen Northwest Average National Average Blackburn with Darwen Northwest Average National Average Regular participation (3 days a week 30 mins moderate intensity) 16.3 %20.6%21.3%19.7 %21.3 % Active People Survey

14. re:fresh – year 2 key targets Commission robust evaluation to inform continuation / exit strategy Develop targeted social marketing/ neighbourhood profiles informed from beeZ data to raise awareness & uptake at local level Programming changes and further expansion into community centres / venues to manage capacity and reflect opening of new DLC Recruit 2 additional HTs

15. Lessons Learnt (1) Business case – agreed & owned by partners re:fresh branding to give profile was very useful Use of beeZ data for monitoring and to inform choice / change and progression of scheme is important Ownership by everyone involved is key Health Trainers and Healthy Communities Partnership teams at a local level are valuable and valued

16. More visits = more cleaning, more heat, more water, etc – this needs to be recognised within budgets Free does not equal not valued – high quality customer service for all is needed It would have been easier to have had a template to follow! re:fresh doesn’t have all the answers It’s not all about numbers…..people tell you so much more… Finish with Community Stories DVD (to be inserted) Lessons Learnt (2)