1. How Valued Is Independent Personal Financial Advice? Hugh Murphy, Credo Consulting

2. Key points Canadians need financial communicators to improve continually Significant communication needs differences exist among investors Financial advisors are creating value… in so many ways Substantial disruption is on the horizon

3. Where you expected to be, financially… Do you have an advisor? 2X as likely to feel ahead or well ahead if you have an advisor. 1/2 as likely to feel far behind if you have an advisor.

4. Canadians and Financial Literacy Do you have an advisor?

5. Canadians and Financial Literacy Do you have an advisor?

6. Agreement With: I have the knowledge I need to build my own financial security. Do you work with a financial advisor? Yes or No Where do you reside? Regions

7. The advice people get delivers...

8. Value of advice: difference between regions

9. Agreement With: I find financial jargon and terminology confusing or intimidating.

10. Value difference between men and women

11. Agreement With: I find financial jargon and terminology confusing or intimidating.

12. Agreement With: I am confident in my ability to evaluate the quality of financial advice I receive.

13. Agreement With: I feel comfortable speaking with financial professionals about my finances.

17. It’s more than personal finance…

18. I know exactly how much I have paid my investment advisor in the past 12 months Strong Disagreement Strong Agreement

19. How does your advisor charge for their services?

20. Conclusions Advisors have no shortage of work ahead Canadians need advice communications to improve continually Significant communication needs differences exist among investors Financial advisors are creating value… in so many ways Substantial disruption is on the horizon