1. Cross Cultural Communication Characteristics of Culture Social Differences Contextual differences Ethnocentrism

2. Interpersonal Communication Challenges Sender, Receiver and Situation related barriers Measures to overcome barriers

3. Developing Communication Competence (LISTENING ) Selective and Fake Listening Measures to improve listening skills Developing other related competence

4. Perception in Communication The perceptual process The perceptual errors in communication Measures to overcome them

5. Individual personality Barriers in Communication Individual personality differences Their impact on Communication Measures to overcome them

6. Culture and Communication What is culture in business parlance? Implications for verbal communication Implications for non-verbal communication Problems of cultural diversity

7. External Communication Communication audit Press Release Invitation to tenders, bid, press conference, exhibitions and launches, magazines and brochures

8. Internal Communication Memorandum Notices/Circulars & Orders Agenda & Minutes Report Writing

9. Neurolinguistic Programming (NLP) Concept and Process Diagrammatic representation with explanation Utilitarian values in business Communication

10. Interpersonal model of communication Concept Process Diagrammatic representation with explanation Utilitarian values in business Communication

11. Transactional Model of Communication Concept Process Diagrammatic representation with explanation Utilitarian value in business Communication

12. Interactive Model of Communication Concept Process Diagrammatic Representation with explanation Utilitarian values in business Communication

13. Linear Model of Communication Concept Process Diagrammatic Representation with explanation Utilitarian values in business communication

14. Similarities and Differences b/n verbal and non verbal communication Formal v/s informal verbal communication Written communication in business Non Verbal communication as a force multiplier of an effective communication Similarities and differences of both

15. Kinesics and Proxemics in Communication Adv. of proxemics Adv. of kinesics Limitation of proxemics Limitation of kinesics Comparative study of both

16. Verbal Communication – Oral & Written Advantages of oral communication Advantages of written communication Disadvantages of oral communication Disadvantages of written communication A comparative study of both

17. Technology in Business Communication Early innovations and conventional office Electronics revolution & other advances Telecommunication Integration of modern technology in business communication

18. Channels of Communication Formal channels of communication & its influence Grapevine as informal channel of communication Merits & Demerits of grapevines Effective use of grapevines

19. Patterns of communication/ Communication Networks Factors influencing organizational Communication Patterns of communication Limitations of Communication Patterns