1. Unleashing Community's Inner Capacity: “Word of Mouth” 's Power Onno W. Purbo onno@indo.net.id

2. In One Word CHANGE

3. How to? Self-finance, Sustainable Empowerment, Education

4. Indonesian Real Examples ● “We” want a better life. ● “We” want low cost Internet ● “We” want free telephone.

5. Keyword

12. Key Mechanisms ● Word of mouth ● Blog ● Mailing List ● Forum ● “Empowerment” ● “Education”

14. Trigger Transformation ● Read Only → Answer Questions → Sharing. ● Reader / Consumer → Writer / Producer. ● Follower → Innovator ● Static → Change ● The Art of Transformation ● Replicate the idea into large mass. ● Sustainable, Self-finance.