1. Objective – Students will be able to answer questions regarding demand. Chapter 3- Individual Markets SECTION 1 © 2001 by Prentice Hall, Inc.

2. The Law of Demand The Law of Demand states that all else being equal, as price falls, the quantity demanded rises, and as price rises, the quantity demanded falls.

3. Price P Quantity Demanded Qd $92 83 7 5 6 9 P Q 9 2 8 3 7 5 6 9 D Qd just a point on the curve. is the entire curve. To be on the demand curve a person must be WILLING and ABLE to purchase the product or service.

4. Price P Quantity Demanded Qd $92 83 7 5 6 9 P Q 9 2 8 3 7 5 6 9 D Qd just a point on the curve. is the entire curve. There is an ___________ relationship between price and quantity. inverse

5. Q 9 2 8 3 7 5 6 9 D Quantity demanded--it is the amount that will be purchased at a specific P. Definitions: Demand--it is a schedule of quantities of goods and services that will be purchased at various prices at a specified time, all other things held constant.

6. Q 9 2 8 3 7 5 6 9 D Qd just a point on the curve. is the entire curve. Price changes Quantity Demanded Price DOES NOT CHANGE DEMAND!!!!!!!!

7. Only one variable Qd PRICE PRICE DOES NOT DEMAND!!

8. Changes in Demand T.R.I.P.E. The following cause the entire demand curve to shift –Tastes and Preferences –Related Goods (Complements & Substitutes) –Income –Population –Expectations of future price changes

9. Changes in Demand T.R.I.P.E. Tastes and Preferences –Preferences and tastes are affected by advertising, trends, health considerations, etc. Ex. Demand for dark chocolate has increased because research has recently shown that it has health benefits Ex. Demand for spinach decreased when the FDA discovered high concentrations of e. coli.

10. Changes in Demand T.R.I.P.E. Related Goods –Complements – goods/services used in conjunction Ex. When the price of gasoline increases the demand for its complement, Hummers, decreases. Ex. When the price of movie tickets decreases, the demand for theatre popcorn increases.

11. Substitutes – goods/services used in lieu of other goods/services Ex. When the price of gasoline increases, the demand for ethanol increases. Ex. When the price of movie tickets increases, the demand for DVD’s increases.

12. Changes in Demand T.R.I.P.E. Income of consumers –When consumers’ income increases: Demand for normal goods/services increases –Ex. More income means more demand for steak Demand for inferior goods/services decreases –Ex. More income means less demand for Top Ramen

13. Changes in Demand T.R.I.P.E. Population –More population = more demand Ex. As America’s population grows so does the demand for housing –Less population = less demand Ex. As Japan’s population declines so does the demand for education (fewer Japanese schools)

14. Changes in Demand T.R.I.P.E. Expectations of future price changes –If consumers expect prices to rise in the future, then demand increases now Ex. Prior to Hurricanes Katrina and Rita, consumers expected higher fuel prices and this caused demand for fuel to increase. –If consumers expect prices to fall in the future, then demand decreases now Ex. If investors believe stock prices are going to decline, then demand for stocks decreases.

15. Changes in Demand When there is an increase in demand, the demand curve shifts to the RIGHT. When there is a decrease in demand, the demand curve shifts to the LEFT.

16. Your market is: The price of airline tickets doubles, what happens to the market for bus tickets? Why? Increase in price of related product— Substitute Bus Tickets P Q D D1

17. Section 1 Assessment 1.Graph the market for Ferraris after peoples incomes have decreased. State the determinant of demand that changed that caused the change in demand. 2. Graph the market for LA Lakers jerseys after the Lakers won the title in 2010. State the determinant of demand that changed that caused the change in demand.

18. Summary: In a paragraph, describe what you have learned today.