1. Reis je Rijk iBeacons as a tool for crowd management: The case Travel Behaviour Niels de Vries Advier

2. Maaslijn

3. Reason Too busy during peak hours

4. Target Seduce travellers to travel off peak hours when possible

5. How Give travellers a positive impulse to change their standard behaviour Targeted on time and place (In our case: reward students to travel off peak hours).

11. Right travel information on the right time

12. De volgende treinen zijn erg vol. Buiten staat een bus gereed die je snel naar Nijmegen brengt, en je kunt gegarandeerd zitten!

13. “Alert travellers inside a very busy train compartment of available places elsewhere in the trains”

15. Why Beacons? With beacons we can achieve both goals: 1.Track travellers 2.Give location based information 3.Confront travellers with better alternatives for their standard behaviour.

16. Results so far Pilot started Monday 23rd of February, so in less than 2 weeks time: Over 330 students registered to use the app 230 actual downloads Over 50 people gained credits First couple of rewards have been claimed

17. Contact www.reisjerijkapp.nl Niels de Vries Advier niels@advier.nl +316-158 662 18 Partners: Provincie Gelderland, Veolia Transport, Glimworm, Advier