1. Copyright © 2017 Pearson Education, Inc.

2. Excellence in Business Communication Chapter 3 Communication Challenges in a Diverse, Global Marketplace Copyright © 2017 Pearson Education, Inc.

3. 1.Discuss the opportunities and challenges of intercultural communication. 2.Define culture, explain how culture is learned, and define ethnocentrism and stereotyping. 3.Explain the importance of recognizing cultural variations, and list eight categories of cultural differences. Copyright © 2017 Pearson Education, Inc.Chapter 3 - 3 Learning Objectives (1 of 2)

4. 4.List four general guidelines for adapting to any business culture. 5.Identify seven steps you can take to improve your intercultural communication skills. Copyright © 2017 Pearson Education, Inc.Chapter 3 - 4 Learning Objectives (2 of 2)

5. Communicating in a Diverse World (LO 1) Discuss the opportunities and challenges of intercultural communication. Copyright © 2017 Pearson Education, Inc.Chapter 3 - 5

6. Advantages of a Diverse Workforce Copyright © 2017 Pearson Education, Inc.Chapter 3 - 6 Obtaining More Views and IdeasUnderstanding Diverse MarketsAccessing a Wider Pool of Talent

7. Challenges of Intercultural Communication Copyright © 2017 Pearson Education, Inc.Chapter 3 - 7 Language Barriers Misunderstanding of Words and Nonverbal Cues Time and Space Preferences

8. Developing Cultural Competency (LO 2) Define culture, explain how culture is learned, and define ethnocentrism and stereotyping. Copyright © 2017 Pearson Education, Inc.Chapter 3 - 8

9. Culture Copyright © 2017 Pearson Education, Inc.Chapter 3 - 9 Culture –Shared system of symbols, beliefs, attitudes, values, expectations, and behavior norms Learning Culture –Directly - > Through Instruction –Indirectly - > Observing Others

10. Challenges of a Diverse Workforce Copyright © 2017 Pearson Education, Inc.Chapter 3 - 10 Understanding the Effects of Culture Developing Cultural Competency

11. Ethnocentrism & Stereotyping Copyright © 2017 Pearson Education, Inc.Chapter 3 - 11 Ethnocentrism –Tendency to judge all other groups according to the standards, behaviors, and customs of one’s own group Stereotyping –Assigning generalized attributes to an individual on the basis of membership in a particular group

12. Recognizing Variations in a Diverse World (LO 3) Explain the importance of recognizing cultural variations, and list eight categories of cultural differences. Copyright © 2017 Pearson Education, Inc.Chapter 3 - 12

13. Copyright © 2017 Pearson Education, Inc.Chapter 3 - 13 Low-Context Culture High-Context Culture Less MoreLess More Message Content Circumstances Cultural Context

14. Copyright © 2017 Pearson Education, Inc.Chapter 3 - 14 Cultural Context Legal and Ethical Social Customs Nonverbal Signals Age Differences Gender Differences Religious Differences Ability Differences Key Aspects of Cultural Diversity

15. Legal and Ethical Differences Copyright © 2017 Pearson Education, Inc.Chapter 3 - 15 Seek Mutual Ground Seek Mutual Ground Withhold Judgment Send Honest Messages Send Honest Messages Respect Cultural Differences Respect Cultural Differences

16. Social Customs Copyright © 2017 Pearson Education, Inc.Chapter 3 - 16 Etiquette and Manners Attitudes toward Time Individualism vs. Collectivism Attitudes toward Status or Wealth Respect for Authority Informal Rules Formal Rules

17. Copyright © 2017 Pearson Education, Inc.Chapter 3 - 17 Nonverbal Communication Cultural Context Communication Process Decoding Messages Interpreting Messages

18. Age Differences Copyright © 2017 Pearson Education, Inc.Chapter 3 - 18 Cultures that Value Youth Cultures that Value Seniority Cultures with Multiple Generations

19. Gender Differences Copyright © 2017 Pearson Education, Inc.Chapter 3 - 19 Perception of Men and Women Percentage of Management Roles Different Communication Styles

20. Religious Differences Copyright © 2017 Pearson Education, Inc.Chapter 3 - 20 Personal Beliefs Personal Beliefs Workplace Issues Workplace Issues

21. Ability Differences Copyright © 2017 Pearson Education, Inc.Chapter 3 - 21 Respect for Individuals Sensitivity to Differences Use of Assistive Technologies

22. Adapting to Other Business Cultures (LO 4) List four general guidelines for adapting to any business culture. Copyright © 2017 Pearson Education, Inc.Chapter 3 - 22

23. Be Aware of Your Own Biases Use Caution Applying the “Golden Rule” Practice Tolerance, Flexibility, and Respect Practice Patience and Maintain a Sense of Humor Copyright © 2017 Pearson Education, Inc.Chapter 3 - 23 Guidelines for Adapting to Any Business Culture

24. Individualism Equality Privacy and Personal Space Time and Schedules Religion Communication Style Copyright © 2017 Pearson Education, Inc.Chapter 3 - 24 Guidelines for Adapting to U.S. Business Culture

25. Improving Intercultural Communication Skills (LO 5) Identify seven steps you can take to improve your intercultural communication skills. Copyright © 2017 Pearson Education, Inc.Chapter 3 - 25

26. Copyright © 2017 Pearson Education, Inc.Chapter 3 - 26 Components of Successful Intercultural Communication

27. Copyright © 2017 Pearson Education, Inc.Chapter 3 - 27 Use Plain Language Use Clear Examples Avoid Slang & Jargon Use Short Paragraphs Use Precise Words Cite Numbers Carefully Be Brief Use Transitions Writing for Multilingual Audiences (1 of 3)

28. Copyright © 2017 Pearson Education, Inc.Chapter 3 - 28 Writing for Multilingual Audiences (2 of 3)

29. Copyright © 2017 Pearson Education, Inc.Chapter 3 - 29 Writing for Multilingual Audiences (3 of 3)

30. Speaking with Multilingual Audiences (1 of 2) Speak clearly and simply. Look for feedback. Rephrase as needed. Clarify your meaning with examples. Don’t “talk down” to other person. Copyright © 2017 Pearson Education, Inc.Chapter 3 - 30

31. Speaking with Multilingual Audiences (2 of 2) Learn common greetings and key phrases. Listen with care and respect. Adapt your style to the other person. Check for comprehension often. Clarify what will happen next. Copyright © 2017 Pearson Education, Inc.Chapter 3- 31

32. Copyright © 2017 Pearson Education, Inc.Chapter 3 - 32 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.