1. Deloitte Consulting LLP The SCIO Initiative Student Consulting International Organization August 9, 2009 American Marketing Association (AMA) Conference

2. Contents Background3 SCIO Overview5 Sun Saan Project Overview7 Reflection 10

3. - 3 - SCIO-AMA_v6.ppt SCIO’s strategy combines student legwork and the strong desire to affect communities in need with Deloitte’s global experience to develop sustainable economic solutions. While students are responsible for creating and implementing solutions, Deloitte consultants provide guidance to the students on performing research and completing deliverables A high-level overview of activities includes:  Team and community selection  Project scoping and solution creation  Implementation and follow-up  Performance feedback SCIO Overview SCIO provides a training ground for future business professionals and motivates them to practice social responsibility Student Analysts Deloitte Mentors Community Leaders Project Scope, Design and Implementation resulting in an economically sustained business solution SCIO has three main goals that it achieves through consulting solutions:  To increase revenues in impoverished communities through business consulting  To educate and empower students  To increase awareness of social responsibility SCIO’s Vision SCIO’s Strategy

4. - 4 - SCIO-AMA_v6.ppt Business and Student Selection Businesses are selected based on:  The viable impact students can have on the business  The impact that businesses will have on the community  The business’s ability to sustain improvements after the consultation  The business’s desire for help from students Students must submit applications to SCIO and attend interviews. SCIO board members identify and select students based on their:  Desire to participate in the program  Previous experience in or knowledge of particular deliverables necessary for the project  Ability to work well with a team  Communications skills Many students want to participate in programs like SCIO. Based on an anonymous survey of the 77 students who applied for SCIO, the top reasons that students want to participate are: Reasons for Student Participation Business SelectionStudent Selection

5. - 5 - SCIO-AMA_v6.ppt Project Life Cycle – Sun Saan Project Team and Community Selection Project Scoping and Solution Creation Implementation and Follow-up Performance Feedback SCIO Board and Deloitte Mentors SCIO Board, Deloitte Mentors and Students Students and Community Leaders SCIO Board, Deloitte Mentors and Students  Eight UT students were selected  Katta Patthar (KP) in Uttaranchal, India, was selected as the target community  Key deliverables were identified –Market Sizing –Marketing –Financial Planning –Pricing  SCIO board traveled to KP to assess the business challenge and identify growth areas  At the beginning of each deliverable stage, Deloitte mentors made a presentation on the respective business concepts, methodologies and lessons learned –Students developed solutions based on lessons learned from Deloitte mentors  Students created solutions –Deloitte mentors provided guidance throughout the solution development phase  Students traveled to KP for solutions implementation –Students gathered some information on-site  Students presented solutions to community  Students supported the community during implementation  Students presented findings to Deloitte mentors/leadership and SCIO board –Feedback provided

6. - 6 - SCIO-AMA_v6.ppt Scope of Work Quantify and identify potential tourist clientele:  Study the market to justify business plan, financing and prioritization of projects. Consider a: –Top –down analysis Macro-level approach starting at the highest-level and drilling down to a specific market –Bottom-up analysis Rigorous analysis beginning at the lowest level of product/service/customer and making estimates –Ambiguous analysis (where data is lacking)‏ Triangulation Relationship based analysis Establish pricing for services provided:  Upper bound considerations  Lower bound considerations  Supply & Demand balance  Price elasticity considerations Create a short-term plan for investment:  Determine business goals and financial objectives  Evaluate current financial situation and future prospects  Create budget and financial projections  Continuously evaluate and measure risk Spread the word!  Print media  Web-based media/blogs  Press junkets  Other advertising campaigns Financial PlanningMarketing Market SizingPricing

7. - 7 - SCIO-AMA_v6.ppt Go-live! UT SCIO students worked to turn a Maharaja’s palace in Katta Patthar, India, into a traveler’s lodge. The lodge is expected to help increase tourism in the area thereby supporting the local economy and providing additional sources of employment. The students have:  Increased employment opportunities by generating three jobs in the area  Projected annual earnings estimates: 9 Lakh Rupees (US$18,585)‏  Promised portion of the profit to be donated to the local school and hospital  Priced room rates in peak season to $10/night Lodge in Katta Patthar (KP)‏ Sun Saan LodgeMarketing Flier

8. - 8 - SCIO-AMA_v6.ppt Reflection The success of SCIO’s KP project can be largely attributed to three factors:  Every member of the group had something to gain, which ensured reliable and enthusiastic participation from all involved: –Community members / leaders received advice to improve the local business –Students learned how to work as a consultant and expanded their professional network –Deloitte furthered its commitment to providing important community services  Each member played a large role in the success of the project: –Members were encouraged to continue to enthusiastically participate in solutions development by owning large portions of each deliverable –Students understood all aspects of the solution because of the large part they all played in developing the solution  Deloitte’s professional involvement improved the quality of work: –Deloitte leveraged its professional skills to assist, giving practitioners the opportunity to use their unique skills while doing good for the community, a key element of Deloitte’s community involvement approach –Solutions were based on reliable research and strong analytical methods –Students, in turn, learned how to produce professional deliverables Key Success Factors Student enthusiasm coupled with Deloitte’s mentorship led to a successful consulting project.

9. Copyright © 2009 Deloitte Development LLC. All rights reserved. This presentation contains general information only and is based on the experiences and research of Deloitte practitioners. Deloitte is not, by means of this presentation, rendering business, financial, investment, or other professional advice or services. This presentation is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte, its affiliates, and related entities shall not be responsible for any loss sustained by any person who relies on this presentation.