1. TAL Education Group& Lewaijiao

2. 1. Who are we and what do we do in K12 ？

3.  TAL: Tomorrow Advancing Life  Founded in 2003  Got public in 2010 Basic Info.

4. 2 Leading Brand TAL is the Leading Brand in China Education Market No.1 brand in china’s K-12 math & science tutoring market(2.4 billion USD) Top Chinese education company public in New York Stock Exchange Significant growth on student enrollment and revenue(10 million offline& 9.5million online)

5. BEST Content 4 High student retention rate(90%) Ability to attract top-quality teachers High referral rate and low student acquisition costs TAL’s Strong Brand Drives Sustainable Competitive Advantage BEST Brand BEST TeachersBEST Students

6. 6 Provincewith learning center coverage Provincenot yet covered by TAL learning center network 19 cities 285 learning centers >1,000,000 student enrollment in 2014 academic year Also, large untapped geographic expansion opportunity 35-40 Plan to expand into cities in 5 years Strong and fast-growing offline student base…

7. To be stronger To be bigger

8. 3 What We Do in K-12 Comprehensive Tutoring Service Offering We develop multi-subject, multi-year relationships with our students We Cover Core Subjects in the K-12 School Curriculum Primary SchoolMiddle SchoolHigh School K123456789101112 Offered Through Multiple Class Formats Personalized Premium Services (1-on-1) Launched in 2007 Online Courses Launched in 2010 www.speiyou.com Mathematics English Chinese Physics Chemistry Biology Small Classes Launched in 2003 Launched in 2011

9. Online classes offline classes

10. A. B. C. D. E. Match 4. Online classes 3. One-on-one classes 2. Small classes 1. Kindergarten students 5. Online spoken English

11. Whole family

12. 2. Introduction of Lewaijiao

13. Le Waijiao is a TAL brand, which mainly provides one-on-one online English speaking classes. We work with Cambridge Press and develop a series of courses aiming at improving K12 students’ spoken English. TAL brand Cambridge Press K12 students

14. Schoolmaster Marketing Department Technology Department Product & Research Department Teacher Training Department Teaching management Department Tutoring Department Master’s office Our team

15. OUR TEAM Teaching Centers Philippine  11 centers  6 cities

16. OUR TEAM Teaching Centers America  2 centers  2 states

17. Our belief Get stronger Become closer Grow faster

18. Our story 20 400 50% 500 13000 80% 1year

19. own family

20. 3. Corporate Culture

21. 14 Our Vision ： To become a RESPECTABLE education enterprise Quality Instruction Leading Brand InnovationOutcomes

22. 14 Our Mission ： To make study more effective TAL Education’s Mission is to Combine World-Class Education Resources, High Quality Instruction and Technological Innovation to Deliver Better Education. Quality Instruction Leading Brand InnovationOutcomes

23. Education Ideal To stimulate interest To nurture habits To build character

24. Client-centered Core Value

25. Three sentences If we can’t guarantee the quality of classes, it is no better than robbing or stealing.

26. Three sentences If the brand of Le Waijiao is not spread by word of mouth, we will not win respect from clients.

27. Three sentences If we don’t reach out for our clients, or feel for them, and we are not close to our clients, we don’t have a bright future.

28. Family members and clients

29. Our target Whole family Own family Members & clients Lewaijiao

30. PART 5 Assignment for Day 5

31. Assignment for Day 5: Workshop Please select one out of the following topics and give a presentation within 15 min. (No repetition) 1.Difference between online and offline teaching 2.Difference between 1 on 1 and 1 on more teaching 3.Difference between teaching Chinese and American kids 4.Difference between teaching and other occupations 5.Difference between home-based teaching and center- based teaching

32. Thank you!