1. Indianapolis Life 2001 Strategies, Initiatives & Measures

2. 29/30/2016 Shareholder Value Shareholder Value Improved Two Ways Revenue Growth Improved Productivity Productivity Improved Two Ways Improved Cost Structure Improved Use of Assets

3. 39/30/2016 Customer Value Proposition Value Proposition - Product Leadership Creativity - recognizing and embracing ideas that may originate anywhere Must commercialize ideas quickly Relentlessly pursue ways to leapfrog their own latest product or service Operating Model A focus on the core processes of invention, product development, and market exploitation A business structure that is loosely knit, ad hoc, and ever-changing to adjust to the entrepreneurial initiatives Management systems that are results-driven, that measure and reward new product success, and that don’t punish the experimentation needed to get there A culture that encourages individual imagination, accomplishment, out-of- the-box thinking, and a mind-set driven by the desire to create the future

4. 49/30/2016 Internal Business Processes Three Areas of Internal Processes Innovation - Focus for Product Leadership Easy To Do Business With Operational Excellence

5. 59/30/2016 Learning & Growth Foundation Employee Competencies Technological Capability Corporate Culture

6. 69/30/2016 Shareholder Value - Measures Shareholder Value Measures Share Price, GAAP Income, ROE Revenue Growth Measures Life Sales, Annuity Sales Productivity Measures Expense to Pricing and to Budget Risk-Based Capital

7. 79/30/2016 Value Proposition - Measures End-Customer Measures Persistency Policies Under Administration Distribution Measures Distribution Growth Producers Meeting Standards

8. 89/30/2016 Internal Process - Measures Process Measures Revenue from New Products Cost per Policy Easy to Do Business with in Tier II

9. 99/30/2016 Learning & Growth - Measures Learning & Growth Measures Development Plans, Succession Plans Employee Satisfaction & Turnover System Availability, IT R&D, Culture TBD

10. 109/30/2016 Internal Process - Initiatives Process Initiatives New products (variable, term UL, index WL, survivor, S&P for Legacy) Online illustrations, agency extranet AmerUs Integration

11. 119/30/2016 Learning & Growth - Initiatives Learning & Growth Initiatives Imaging/Workflow, LifePro 2.0 Balanced Scorecard (Tier II & Tier III)

12. 129/30/2016 Indianapolis Life Strategy Map