1. When should an ad forewarn customers about an offer? View as slide show Adapted from AdPrin.com

2. Forewarning “ I am going to tell you about a deal that you can ’t refuse! ” Is this a good way to advertise? For which kinds of products? Click this slide for the evidence-based findings. It is persuasive for low-involvement products. For high–involvement goods, warnings generated resistance, especially if there was a delay. Forewarn about persuasion attempts for low-involvement goods (Principle 5.7.1) Meta-analysis by Wood & Quinn (2003) with 46 studies (See also Persuasive Advertising p 123-4)Wood & Quinn (2003) Adapted from AdPrin.com2

3. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. Adapted from AdPrin.com