1. Getting People To Engage with Bowls: Capitalising on Modern Technology Tom Hamilton: Director of Marketing Branding & Communications

2. Getting People To Engage with Bowls: Capitalising on Modern Technology What is Modern Technology……………..?

3. Getting People To Engage with Bowls: Capitalising on Modern Technology Modern Technology hasn’t significantly changed in 100 years relative to Bowls

4. Getting People To Engage with Bowls: Capitalising on Modern Technology Can Modern Technology help develop a sustainable & viable sport for next 100 years

5. Getting People To Engage with Bowls: Capitalising on Modern Technology What is Modern Technology……………..? INTERFACE DEVICES Computers Laptops Android Phones I Phones and I Pads X Box and Playstations SMART TV’s Satellite and Cable Wi Fi Enabled Cameras Apple Watch USER APPLICATIONS OR “APPS” Digital Online “Publication” Email, DM, Messenger or Skype Facebook, Twitter or LinkedIN Instagram or Snapchat “You Tube” Video Channels Website’s and Live Streams Blogs I Tunes Periscope Live Feed’S Bespoke User Interface Apps

6. Getting People To Engage with Bowls: Capitalising on Modern Technology Who are the “people”, engaging which “audience” and what is the “message” In the last 7 days ….. Try Bowls Recruitment Campaign Greenkeeping Seminars STV Trick Shot Challenge Appeal Under 25 Regional Academies Scottish Super Series Competition Club Opening Day #Bowlfies Open Ranking Competitions Introduction to Bowls Coach Award Senior Ladies and Gents BIBC Trials World Bowls #EDS2016

7. Getting People To Engage with Bowls: Capitalising on Modern Technology Who are the “people”, engaging your “audience” and what is the “message” Is bowls an EMERGING or REGRESSING sport in your country = THE CHALLENGE General Public – Raising the profile of the sport and create a positive sport brand image Potential or “Future” Bowlers – Increasing participation, membership & creating a sustainable future Existing Bowlers – Communication, getting information “out there”, competitions, good news & hard facts Member Clubs – Support at grassroots level, new initiatives and modernising practice Club Volunteers – Creating volunteer development opportunities including skills and training in all areas Regional Academy & Development Squad – Promote the development pathway & nurture emerging talent High Performance – Supporting our athletes and celebrating World Class performances with public engagement NGO’s & Government Stakeholders – Promoting the sport’s profile & awareness at a national/international level Sponsorship & Media – Investment in Bowls, maximise potential “media” coverage ……CHANGE THE PICTURE

8. Getting People To Engage with Bowls: Capitalising on Modern Technology Who are the “people”, engaging your “audience” and what is the “message”

11. Getting People To Engage with Bowls: Capitalising on Modern Technology Create Unique “Engagement” Opportunities – The #Bowlfie Campaign Launched in 2014 Uses the Twitter App Interactive Twitter Q&A #Bowlfie concept 2014 CWG Campaign Player Participation Radio 5 Coverage #Bowlfie Campaign Featured at 2014 Venue Winner from Japan

12. Getting People To Engage with Bowls: Capitalising on Modern Technology #Bowlfie @BowlsScotland

13. Getting People To Engage with Bowls: Capitalising on Modern Technology 2 Years on #Bowlfie 2016 – Increased Club Engagement

14. Getting People To Engage with Bowls: Capitalising on Modern Technology Supporting A Development Strategy – The Try Bowls Campaign

17. Getting People To Engage with Bowls: Capitalising on Modern Technology Increased Online Presence Creates Wider #TryBowls Opportunities

18. Getting People To Engage with Bowls: Capitalising on Modern Technology Supporting A Development Strategy – The Try Bowls Campaign

19. Getting People To Engage with Bowls: Capitalising on Modern Technology Bowls Scotland: The Facts and The Figures Over 2,600 followers on Twitter Over 8,700 “Tweets” since 2012 5,210 “Followers” on Facebook 82% access via mobile devices Over 370,000 Views in 2015 Over 9,000 Facebook “Likes” in 2015 12,346 people reached in last 7 days 32,600 reaches in previous 2 weeks 27,658 engagements previous 2 weeks 964,150 views of Results Web Page 42,718 viewers over 163,771 sessions 24.95% being new sessions 697,617 views of Home Web Page 89,562 viewers over 283,791 sessions 30% being new visitors to Website 38 Videos on our “You Tube” Channel Nationals Live Stream Recordings Over 114 000 Stream Views since 2014

20. Getting People To Engage with Bowls: Capitalising on Modern Technology Theory in Practice - #EBDS2016

21. Getting People To Engage with Bowls: Capitalising on Modern Technology The End ……….. or is it the beginning? This is Jack. Jack is 7 years of age. Jack has been playing bowls for 3 years. #TryBowls #BowlsRevolution #GetUpOffYourGrass