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Chapter 1 Competing with Operations Instructor: David Weltman Website: http://www.uta.edu/faculty/weltman/http://www.uta.edu/faculty/weltman/ E-mail: dweltman@uta.edudweltman@uta.edu Office: 502
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Processes and Operations Outputs Services Goods Internal and external customers Information on performance Processes and operations 5 1 2 3 4 Inputs Workers Managers Equipment Facilities Materials Services Land Energy Figure 1.1
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OM Decisions Strategic Tactical
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Operations Management as a Function Figure 1.3
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Distribution Organization
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Service Sector Jobs Percentage of workforce 40 – 30 – 20 – 10 – 0 ||||| 19591969197919891999 Manufacturing, mining, and construction Other services Wholesale and retail sales Government Figure 1.4
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Competitive Priorities Corporate strategy goals core competencies environmental responses new products/services global strategies Market analysis segmentation needs assessment Competitive priorities OperationsMarketing cost qualityFinance time flexibilityOthers Figure 1.5
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Core Competencies Process expertise Workforce Facilities Market and Financial Know-How Systems and Technology Other
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Competitive Priorities Corporate strategy goals core competencies environmental responses new products/services global strategies Market analysis segmentation needs assessment Cost1.Low-cost operations Quality2.High-performance design 3.Consistent quality Time4.Fast delivery 5.On-time delivery 6.Development speed Flexibility7.Customization 8.Volume flexibility Figure 1.5
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Competitive Priorities Capabilities current needed plans Corporate strategy goals core competencies environmental responses new products/services global strategies Market analysis segmentation needs assessment Competitive priorities OperationsMarketing cost qualityFinance time flexibilityOthers Functional area strategies finance marketing operations others Figure 1.5
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Strategy and Decisions Operations strategy Market analysis Competitive priorities Corporate strategy Figure 1.8 ServicesManufacturing Standardized services Assemble-to-order Customized services Make-to-stock Assemble-to-order Make-to-order
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Service Strategies Standardized Assemble-to-order Customized
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Manufacturing Strategies Make-to-stock Assemble-to-order Make-to-order
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Health Clinic Process Physical exam Broken arm Flu D T RP B D:Doctor (examination rooms) R:Radiology (X-ray) T:Triage (assess severity of illness) B:Blood (lab test) P:Pharmacy (fill prescriptions) Broken arm Flu Physical exam Figure 1.6
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Automobile Assembly Process A:Front-end body-to- chassis assembly H:Hood attachment F:Fluid filling S:Start-up testing Midsized 6 cylinder Compact 4 cylinder ASHF Midsized 6 cylinder Compact 4 cylinder Figure 1.7
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Nested Processes Create End of Year Financial Statements Reconcile GL Determine TaxesDetermine EOY Inventory -- obtain revenues - -- obtain costs - -- -
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Strategy and Decisions Figure 1.8 Operations strategy Market analysis Competitive priorities Corporate strategy ServicesManufacturing Standardized services Assemble-to-order Customized services Make-to-stock Assemble-to-order Make-to-order Process decisions Quality decisions Capacity, location, and layout decisions Operating decisions
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Strategy and Decisions Operations strategy Process decisions Quality decisions Capacity, location, and layout decisions Operating decisions Market analysis Competitive priorities Corporate strategy Figure 1.8 ServicesManufacturing Standardized services Assemble-to-order Customized services Make-to-stock Assemble-to-order Make-to-order Capabilities
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Industries and SIC Codes
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PFSWeb
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Keys to Competing Successfully Inbound logistics Production processes Outbound logistics Sales and marketing Customer service Operations Management (information technology) UpstreamDownstream
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Federal Express Service Customers Bill & Collect Human Resources Build and Improve Distribution Centers Support Aircraft and Trucks Order Supplies Collect Packages Sort Packages Ship Packages Customers
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