1. Group 4 TCM 105 Ya Chu Wu TCM 105 Hung Ru Li TCM 105 Wei Jung Hsu Instructor: Kuang Chiu Huang

2. Outline Background & History About AT&T Main service Vision & Mission Strategies – Successful Strategies – Failed Strategies References

3. Background & History 1885 AT&T established. 1984 Divested itself into 7 companies due to US regulations and remained long distance service. 2005 AT&T was acquired by SBC ( one of AT&T’s subsidiaries. ) *Appendix A

4. About AT&T Headquarter : Dallas, Texas, United States Employees : 246,740 Subsidiaries : – AT&T Corporation – AT&T Mobility – BellSouth – Southwestern Bell – AT&T Teleholdings – Cricket Wireless

5. About AT&T

6. Main Service Internet device CPE(Consumer Premises Equipment) Wireless Digital TV Internet Home Phone U-verse *Appendix B

7. Vision & Mission Vision – AT&T’s vision is to design and create in this decade the new global network, processes, and service platforms that maximize automation, allowing for a reallocation of human resources to more complex and productive work. Mission – AT&T’s mission is to exploit technical innovations for the benefit of AT&T and its customers by implementing next-generation technologies and network advancements in AT&T’s services and operations.

8. Successful Strategies Successful acquisition strategy Keep the brand name “AT&T”

9. Failed Strategies Fail to insist their decisions. Developing several unfamiliar services at the same time.

10. References About AT&T – http://en.wikipedia.org/wiki/AT%26T_Corporation http://en.wikipedia.org/wiki/AT%26T_Corporation – http://www.att.com/gen/investor-relations?pid=5711 http://www.att.com/gen/investor-relations?pid=5711 Main Service – http://www.business.att.com/enterprise/business- solutions/?source=IEa225001PNpdsPS http://www.business.att.com/enterprise/business- solutions/?source=IEa225001PNpdsPS Vision&Mission – http://www.corp.att.com/attlabs/about/mission.html http://www.corp.att.com/attlabs/about/mission.html Strategies – http://wiki.mbalib.com/zh- tw/%E7%BE%8E%E5%9B%BD%E7%94%B5%E8%AF%9D%E7%9 4%B5%E6%8A%A5%E5%85%AC%E5%8F%B8 http://wiki.mbalib.com/zh- tw/%E7%BE%8E%E5%9B%BD%E7%94%B5%E8%AF%9D%E7%9 4%B5%E6%8A%A5%E5%85%AC%E5%8F%B8 – http://mic.iii.org.tw/aisp/reports/reportdetail_register.asp?do cid=1776 http://mic.iii.org.tw/aisp/reports/reportdetail_register.asp?do cid=1776 – http://en.wikipedia.org/wiki/AT%26T http://en.wikipedia.org/wiki/AT%26T

11. Q&A

12. Thanks For Listening