1. Why do people use cars? And how can this behaviour be changed in order to reduce CO 2 emissions?

2. Why is this important? 2014 is UN Year of Climate Change Action Our Focus: –Cars 22% of UK CO 2 emissions –Furthermore: air quality congestion road traffic injuries health

3. The scale of the problem… Economic factors Car Use Psychological Alternative options Congestion charges Hidden cost of car journey Cost of public transport False perceptions Journey times Convenience Ease of parking Safety Family Work/Pleasure Narrative of self “Green” image Culture Media Status Existence of public transport Disability Practicality Urban Vs Rural Freight/Luggage Petrol Tax Price of parking

4. Aims: - To understand factors influencing car use behaviours - And create a comprehensive model to test interventions

5. Our approach Two fold approach combining: - ethnographic study to understand complex factors - statistical model for predictions

6. Conceptual framework

7. Methodology Project initiation Ethnographic studySurvey Updated model Draft model Final model Final synthesis

8. Ethnographic study Allows us to understand more complex factors affecting car use behaviour In-depth interviews Analysis of data and ethnography Results will inform survey design and modelling

9. Modelling method Statistical model: - Combining existing and survey data - Constantly informed by ethnography and survey - Find relationship between key determinants - Predict effect of interventions - Useable as policy testing tool

10. Synthesis and timescale 0 6 1218243036 Project initiation Ethnographic studySurvey Updated model Draft model Final model Final synthesis

11. Outcomes Policy document – outlining key factors in car use and interventions. “Car use reduction calculator” for practitioners and policy-makers – avoid costly mistakes Best practice document for future similar complex problems.

12. Thanks for listening! Helen Alston - Medicine Jeremy Levy - CoMPLEX Emily Nix - BSGS Ulrike Neuendorf – Anthropology Oliver Southwick - Maths