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The Internet and its effect on the Newspaper
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Kristopher Williams By
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NEWSPAPERS ● Cutting edge way of distributing information ● Accessible ● Current ● Convenient
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Newspapers ● Newspapers boom in popularity in colonies ● Stay main source of public information up through modern times.
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Issues ● Lack of diverse ownership. ● Often “tailored” information. Pulitzer and Hearst fighting over coverage of Spanish American war
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Advances in Technology ● TELEGRAPH
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Advances in technology ● Radio
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Advances in technology ● Television
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Advances in technology ● Personal Computer
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Decline of sales ● 1970s to 1990s newspapers began to see a decline in sales ● Casualties: daily newspapers ● Replacement: Evening News
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2000's Sales Plunge ● With the use of the internet booming circulation of daily newspapers plunged during 2006. ● Distribution of newspapers and Magazines such as news week drop more than 4 percent, to about 48.7 million copies.
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The Internet Blasts on the scene! ● 1990s ● Usable Browsers ● Information readily available at the click of a finger.
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WHY IS IT SO GREAT? ● Ease of access ● Obtainable ● No restriction or boundaries
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NEWSPAPER VS. INTERNET ● Newspapers still primary source for consumers ● Local ads ● Planning shopping trips ● Making consumer decisions
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Classified ads ● The Internets effect on help-wanted classifieds, the study found, cost newspapers $1.9 billion in revenue between 1996 and 2004.
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COLLEGE NEWSPAPERS! ● Written for students by students ● Free
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SURVEY ● 2006 survey showed that 44% of college students read their campus paper twice or more a week -- a market penetration city newspapers only dream about. Advertising revenue for college papers increased 15% in 2007.
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DECLINE? WHOS FAULT? ● Newspaper subscribers. ● Marketing. ● Audience ● Upgrades
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NEWSPAPERS WHERE? ● ON LINE!
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THE END ● THANKS FOR LISTENING!!!
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SOURCES http://findarticles.com/p/articles/mi_qa3677/is_199504/ai_n8730110/pg_2/?tag=content;col1 http://www.businessweek.com/magazine/content/05_27/b3941024.htm http://www.portfolio.com/views/blogs/the-tech-observer/2008/03/28/newspapers-real-problems/ http://www.marketingcharts.com/television/six-in-10-consumers- still-use-newspaper-ads-10005/newspaper-association-america-survey-mori-primary-medium-checking-advertising-2009jpg/ http://images.google.com/imgres?imgurl=http://www.smart-distribution.co.uk/productnews/index_files/reading-the- newspaper.jpg&imgrefurl=http://www.smart- distribution.co.uk/productnews/index.html&usg=__3uIpevYxELAUj6FD6Az3i04QsD4=&h=490&w=415&sz=59&hl=en&start=24&u m=1&tbnid=dEuIR8- nGo0oJM:&tbnh=130&tbnw=110&prev=/images%3Fq%3Dnewspaper%26ndsp%3D20%26hl%3Den%26rlz%3D1C1CHMA_enU S364%26sa%3DN%26start%3D20%26um%3D1 http://www.dailygalaxy.com/my_weblog/images/2008/04/16/weatherprintphilipemeagwalilaptopco.jpg http://clarke.cmich.edu/resource_tab/information_and_exhibits/michigan_newspaper/images/newspaper_extra_copy.jpg http://cache2.asset- cache.net/xc/53329068.jpg?v=1&c=IWSAsset&k=2&d=2AC75F6FAA20674C9FCF683F88AE7C19DD074E198D4F109A639C5C 6A65C4E810 http://images.google.com/imgres?imgurl=http://www.sailingscuttlebutt.com/blog/uploaded_images/feature29- 759750.jpg&imgrefurl=http://www.sailingscuttlebutt.com/blog/2007/06/four-half-hours-of- television.html&usg=__i2Jt9F2DWPdKydOmvto6xDWg9Jw=&h=600&w=381&sz=23&hl=en&start=22&um=1&tbnid=Ds8ypfRXB HPNTM:&tbnh=135&tbnw=86&prev=/images%3Fq%3Dtelevision%26ndsp%3D20%26hl%3Den%26rlz%3D1C1CHMA_enUS364 %26sa%3DN%26start%3D20%26um%3D1 http://www.pclaunches.com/notebooks/goldplated_macbook_air_looks_awesome.php
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