2. Create a User Friendly Web Audience Awareness Aesthetics Logic

3. Know your user.

4. Pew Research Center 2015 68% of all US households own a computer 76% have home internet access ( 3% dial up) 73% regularly use public access internet 86% own smart phones 40% own a game console 19% own e-readers ( Down -13%)

5. Most likely to be … Middle aged (30-49 years old 83%) Asian (95%) or Hispanic (12% growth) Rich (87% earn 75K or more) College Educated (96%) Male (.7% greater chance) Employed (11% greater chance)

6. He visits 1,268 pages per month, but only 15 sites regularly( Nielsen.com).

7. He prefers

8. He reads only 20% of your text and what he reads he does at a rate of 4.4 seconds per 100 words

9. . The fact is that he is just not going to read a whole lot of text no matter how important it is.

10. Image via Flickr user mathoov Image via Flickr user niallkennedy Adapted from: “Gates, Jobs & the Zen aesthetic” by Garr Reynolds Apples and Oranges: Web Design History

13. 1994

14. “Collage”1995

15. “Cartoon” 1996

16. 2012

19. 1996

20. 1998

21. 2012

22. What can we learn?

23. less is. more.

24. Data is good.

25. The ½ the screen you see shows: Final Scores from Five Games Access to 8+ Sport Categories 19 Tag Lines for Articles Four trending topics Two videos Multiple Ads

27. Don’t Dumb it Down. Organize it.

28. Don’t clutter your. space.

29. Think about the aesthetics.

30. Programmers are the graphic artists of the tech industry. Graphic Design 35% Decline since 1984

32. Be consistent. font layout punctuation

33. but some Contrast is good.

34. 3 Clicks and You’re OUT!

35. Every link must work.

37. .

41. balance text and visuals.

43. . …or blue space.

44. . Clip Art is cliché.

45. . make ‘em pucker. Adapted from: “Management Training: Why Does Most Training Not Work” byScott Warrick

46. Respect opyright

47. Don’t let this

48. turn into. this.

49. . Thank you.