2. How to engage with Chef Opportunity When to engage Why Chef DevOps Accelerates Azure

3. Incentives The OpportunitySales ReadinessEngagement ScenariosNext Steps Chef creates new opportunities by adding DevOps, automation, and stronger open source support to your Azure discussions Excee d Azure Quota Accelerate migration With Chef’s automation and DevOps approach, it’s easy for your customers to migrate to the cloud and integrate a growing range of services that will help them spend their Azure commitments. Customers using Chef accelerate their Azure consumption New conversations Chef simplifies and accelerates your customers’ move to the cloud with automation Boost consumption Chef enables customers to create recipes for their workloads, which can be used to automate consumption of Azure services

4. Automate Deliver Migrate The OpportunitySales ReadinessSelling the SolutionsNext Steps The OpportunitySales ReadinessSelling the SolutionsNext Steps The Opportunity Engagement Scenarios Next Steps Sales Readiness On-premises infrastructureAzure Cloud Recipes PowerShell DSC Infrastructure as codeChef Provisioning Chef helps customers automate the deployment of infrastructure and applications and deliver IT at scale accelerating the adoption of Azure.

5. MigrationManagementAgility The OpportunitySales ReadinessSelling the SolutionsNext Steps Regulatory/Compliance The OpportunitySales ReadinessSelling the SolutionsNext StepsOpportunity Engagement Scenarios Next Steps Sales Readiness Velocity, control, and scale are absolutely necessary to businesses looking to modernize their IT.

6. The OpportunitySales ReadinessSelling the SolutionsNext Steps The OpportunitySales ReadinessSelling the SolutionsNext StepsThe OpportunityNext Steps Engagement Scenarios Sales Readiness Customers who: Are Linux-heavy Interested in moving Linux/open source workloads to Azure and may already be using Chef Use VMware Currently uses VMware but feels their cloud offering is limited Are interested in DevOps Exploring ways to bring Operations and Developers together to become more agile Use AWS Open to multi-cloud and/or migration to Azure Are facing WS2003 EOS Looking to simplify and reduce the risk of migrating from WS2003 to Azure through automation

7. Automation Makes it easy to deploy servers and applications to any physical, virtual, or cloud location, no matter the size of the infrastructure Together with metrics, provides insight into apps and infrastructure DevOps Encourages communications, collaboration, and integration between developers and IT operations Allows ordinarily siloed groups to interoperate to increase speed and boost productivity for the good of the business The OpportunitySales ReadinessSelling the SolutionsNext Steps Open Chef is an open source project, which means you have full access to the source code and visibility into how it all works The OpportunitySales ReadinessSelling the SolutionsNext Steps Selling the Solutions Next Steps Engagement Scenarios Visual Studio integration Automation for Windows 2008 and 2012 Adopt Windows-based DevOps practice DSC support PowerShell support Native portal and knife support for Azure Azure migrations Microsoft-published cookbooks Technology investments made by Chef and Microsoft Chef helps enterprises transform their IT organizations to be more agile

8. Learn about DevOps Chef offers comprehensive training classes conducted by their employees who have years of experience working in systems administration and integration. https://www.chef.io/training/ Learn Chef basics 10-minute setup, plus three 15-minute lessons Get your customers started with Chef to keep their servers in line with the configuration policies they describe. They'll be able to set up a web server and serve a basic home page on a virtual machine that we provide. https://learn.chef.io/ The OpportunitySales Readiness Selling the Solutions Next Steps The OpportunitySales ReadinessSelling the SolutionsNext StepsThe OpportunitySales ReadinessSelling the SolutionsNext StepsThe Opportunity Sales Readiness Engagement Scenarios Next Steps Customers can learn how to treat their infrastructure as code with Chef. They will discover how it simplifies the way they manage and automate their infrastructure, making it more maintainable, versionable, testable, and collaborative. Technical Roles

9. Solution Library Customer presentation Datasheet/solution brief Battle card FAQ The OpportunitySales Readiness Selling the Solutions Next Steps The OpportunitySales ReadinessSelling the SolutionsNext StepsThe OpportunitySales ReadinessEngagement ScenariosNext Steps

11. Chef and Azure – Automating the Cloud Purpose: Provide an at-a-glance view of the joint value proposition and bring prescriptive guidance that can enable the field to engage customers effectively. Why Chef + Azure? By incorporating the automation and DevOps functionalities that Chef offers with Azure, enterprises can transform their IT organizations to be more agile. Chef helps customers light up their Azure platform to migrate existing workloads to Azure, enable web-scale IT, and maximize their usage of Azure. Get your customers to try Chef and watch them accelerate their Azure consumption quickly Common Customer Scenarios Linux Heavy Interested in moving Linux/open source workloads to Azure and may already be using Chef VMware Shop Currently uses VMware but feels their cloud offering is limited DevOps Interest Exploring ways to bring Operations and Developers together to become more agile AWS Customers Open to switching to Azure and has made an investment in Chef for automating their workloads WS2003 EOS Looking to simplify and reduce the risk of migrating from WS2003 to Azure through automation Migrate Chef simplifies and accelerates your customers’ move to the cloud with automation Boost Consumption Chef enables customers to create recipes for their workloads, which can be used to automate consumption of Azure services New Conversations Chef creates new opportunities by adding DevOps, automation, and stronger open source support to your Azure discussions Reach Your Azure Quota

12. Why Chef for Microsoft Chef makes it easy to maximize the cloud Chef introduces velocity and scale to the infrastructure conversation. With increased value to the integration of Azure, organizations can turn their emphasis to innovation. Supports heterogeneous and open environments Chef is an open source project, which means you have full access to the source code and visibility into how it all works. Brings additional functionality to Azure Automation - Makes it easy to deploy servers and applications to any physical, virtual, or cloud location, no matter the size of the infrastructure DevOps – Encourages communications, collaboration, and integration between developers and IT operations Integration with Microsoft Azure support: Allows dynamic management of Azure workloads based on policy Native portal and knife support Microsoft-published cookbooks Understanding DevOps DevOps is a cultural and professional movement where everyone works together towards a shared goal – delighting customers. It’s a call for close collaboration between the traditionally distinct disciplines of development and operations. These ordinarily siloed groups can now interoperate to increase speed and boost productivity for the good of the business. It’s about getting developers and IT to work together. Fast feedback enables continuous delivery. Team Version Control ApprovalQuality gatesContinuous integration Production Target BuyerPain PointsHow Azure + Chef Helps TDM (e.g. CTO, CIO, Head of Development) Need to be agile Concerned with control in cloud Looking to reduce costs Manage, simplify, and speed up workloads to Azure Help maintain consistency in performance and help enforce policies in the DC Developer (e.g. application, web, mobile) Cross-platform development is difficult Need to accelerate delivery Supports continuous delivery of software and digital services Infrastructure becomes versionable, testable & repeatable Introduces small, frequent changes with less risk Operations (e.g. Dir. of Infrastructure, IT mid-mgr.) Need to modernize the data center WS2003 EOS Automate IT at scale Improve service levels and meet business needs with an agile solution Maintain control while enabling users with self-service capabilities Customer Personas How It Works With Chef, you write code for common tasks, and build recipes. These recipes, along with PowerShell DSC, create a structure to deliver consistent service in the cloud. Chef works with Azure to provision cloud resources on demand. Additional Information Solution Library Customer presentation Field deck FAQ Datasheet/solution brief On-premises infrastructure Azure Cloud Infrastructure as code Chef Provisioning Recipes PowerShell DSC

13. Flexible plans and pricing offer customers choice Features Subscriptions $6/Node/Month Enterprise Contact for Pricing Manage 10,000 + Nodes from a single server Cross-platform management (Linux, Windows, Mac OS, and more) Searchable blueprint of your infrastructure Integration with Major Cloud Providers Easily Manage Containers Access to Premium Features Unlimited Support 8x5 Support Unlimited 24x7 Account Manager Success Engineering Cookbook Build Coaching Access to Chef Product Team