1. Levi’s® Sweden Report August 2012

2. Impressions: Number of Pages Printed28 Internet12 TOTAL:40 IMPRESSIONS: Number of Pages Levi’s® Commuter 0 Levi’s® Curve ID 2 Levi’s® Water<Less™ 0 Levi’s® Dresses 1 Levi’s® 501® Jeans 5 New York Fashion Week 1 Levi’s® Brand Stories 11 TOTAL: ImpressionsNumber of Pages Female 15 10 Male 13 2 General 0 0 TOTAL:40

3. Femina, Sweden August 2012 Circulation: 110100 Ad price per page: 5300 Euro Jeans

4. Café, Sweden August 2012 Circulation: 33 300 Ad price per page: 5900 EUR Jeans

5. Café, Sweden August 2012 Circulation: 33 300 Ad price per page: 5900 EUR Jeans

6. Cosmopolitan, Sweden August 2012 Circulation: 75 200 Ad price per page: 5680 EUR Top

7. ELLE, Sweden August 2012 Circulation: 81 200 Ad price per page: 7456 EUR Denim shirt x 3

8. ELLE, Sweden August 2012 Circulation: Ad price per page: EUR 7456 Sweater

9. Femina, Sweden August 2012 Circulation: 110 100 Ad price per page: 5300 EUR Jacket

10. ICON, Sweden August 2012 Circulation: 40 000 Ad price per page: 5946 EUR Dress

11. Lantliv, Sweden August 2012 Circulation: 40 700 Ad price per page: 5768 EUR Blouse

12. Sofis Mode, Sweden August 2012 Circulation: 99 500 Ad price per page: 5690 EUR Shirt

13. STYLEBY, Sweden August 2012 Circulation: 60 000 Ad price per page: 6555 EUR Jeans

14. STYLEBY, Sweden August 2012 Circulation: 60 000 Ad price per page: 6555 EUR Jeans

15. ELLE, Sweden August 2012 Circulation: 81 200 Ad price per page: 7456 EUR Fashion Show

16. DV Mode, Sweden August 2012 Circulation: 86 000 Ad price per page: 4544 EUR Denim shirt

17. Expressen, Sweden August 2012 Circulation: 320 400 Ad price per page: 5054 EUR Jeans

18. plazakvinna.com, Sweden August 2012 Ad price per page: EUR 350 Featured Item: Levi’s Go Forth

19. stylebykling.nowmanifest.co m, Sweden August 2012 Ad price per page: EUR 350 Featured Item: Jeans

20. plazakvinna.com, Sweden August 2012 Ad price per page: EUR 350 Featured Item: Levi’s Go Forth

21. bloggar.aftonbladet.se/sofiss napshots, Sweden August 2012 Ad price per page: EUR 350 Featured Item: Levi’s denim shorts

22. Tacky.se, Sweden August 2012 Ad price per page: EUR 350 Featured Item:Levi’s Go Forth

23. Dagensmedia.se, Sweden August 2012 Ad price per page: EUR 350 Featured item: Levi’s Go Forth

24. Rodeo.net, Sweden August 2012 Ad price per page: EUR 350 Featured Item: Levi’s Go Forth

25. Rodeo.net, Sweden August 2012 Ad price per page: EUR 350 Featured Item: Levi’s Go Forth

26. Nyheter24.se/modette, Sweden August 2012 Ad price per page: EUR 350 Featured Item: Levi’s Go Forth

27. tusenfoting.blogspot.com, Sweden August 2012 Ad price per page: EUR 350 Featured Item: Levi’s Go Forth

28. http://tomeandyou.blogspot.sehttp://tomeandyou.blogspot.se, Sweden August 2012 Ad price per page: EUR 350 Featured Item: Levi’s Go Forth

29. Café, Sweden August 2012 Circulation: 33 300 Ad price per page: 5900 EUR Shirt

30. King, Sweden August 2012 Circulation: 30 500 Ad price per page: 5540 EUR Jeans

31. King, Sweden August 2012 Circulation: 30 500 Ad price per page: 5540 EUR Jeans

32. King, Sweden August 2012 Circulation: 30 500 Ad price per page: 5540 EUR Jeans

33. King, Sweden August 2012 Circulation: 30 500 Ad price per page: 5540 EUR Jeans

34. King, Sweden August 2012 Circulation: 30 500 Ad price per page: 5540 EUR Jeans

35. King, Sweden August 2012 Circulation: 30 500 Ad price per page: 5540 EUR Jacket

36. King, Sweden August 2012 Circulation: 30 500 Ad price per page: 5540 EUR Jeans

37. King, Sweden August 2012 Circulation: 30 500 Ad price per page: 5540 EUR Levi’s X Nike

38. Aftonbladet Klick, Sweden August 2012 Circulation: 377 500 Ad price per page: 5700 EUR Chinos

39. OM, Sweden August 2012 Circulation: 300 000 Ad price per page: 4623 EUR Jacket

40. OM, Sweden August 2012 Circulation: 300 000 Ad price per page: 4623 EUR Jeans

41. Stockholm Fashion Week Magazine, Sweden August 2012 Circulation: 15 000 Ad price per page: 2250 EUR Jeans

42. kingmagazine.se, Sweden August 2012 Ad price per page: EUR 350 Featured Item: Levi’s Go Forth

43. http://www.skvallernytt.se/levis-go-forth-kampanj/ August 2012 Ad price per page: EUR 350 Featured Item: Levi’s Go Forth